Designing a Brochure
Illustration by John Hersey

Finishing touches


From:

Designing a Brochure

with Nigel French

Video: Finishing touches

I must confess I have made some changes. I'm just going to point out what those changes are without you having to watch me do them, and then I'm going to proof this and I'll probably make a few more changes. There is going to be a fair amount of going back and forth proofing it, mocking it, up, seeing it how it looks, getting second opinions, making changes accordingly. Let me just point out what I have done though. I decided that the title needs to be bigger and I made it in bold. I also experimented with the different transparencies on the wave. I have changed the transparency of the top wave.
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  1. 3m 15s
    1. Welcome
      2m 6s
    2. Using the exercise files
      1m 9s
  2. 10m 36s
    1. Making thumbnails
      1m 20s
    2. Gathering assets
      6m 12s
    3. Choosing a printer and selecting paper
      3m 4s
  3. 9m 59s
    1. Saving a workspace
      2m 9s
    2. Setting preferences
      3m 27s
    3. Using keyboard shortcuts
      1m 50s
    4. Synchronizing color management settings
      2m 33s
  4. 24m 18s
    1. Setting up a new document
      3m 57s
    2. Adjusting columns and creating fold marks
      7m 8s
    3. Setting up a grid
      5m 9s
    4. Indicating the cap height line
      3m 45s
    5. Using layers
      4m 19s
  5. 25m 8s
    1. Choosing a color palette
      10m 6s
    2. Working with color panels and background shapes
      6m 35s
    3. Adding decorative swirls
      3m 54s
    4. Adding textures and gradients
      4m 33s
  6. 27m 48s
    1. Placing text
      3m 42s
    2. Using Find/Change to clean up text
      3m 47s
    3. Choosing fonts
      6m 52s
    4. Applying paragraph and character styles
      7m 3s
    5. Arranging text
      6m 24s
  7. 1h 1m
    1. Developing in Camera Raw
      6m 54s
    2. Masking
      10m 16s
    3. Placing images
      8m 17s
    4. Scaling and cropping
      6m 29s
    5. Setting up text wrap
      6m 20s
    6. Making a pop-out image
      5m 29s
    7. Fine-tuning images using the Pen tool and Warp
      6m 20s
    8. Retouching
      2m 48s
    9. Refining text
      8m 37s
  8. 28m 46s
    1. Finishing touches
      2m 4s
    2. Soft-proofing
      3m 5s
    3. Proofing and mockup
      2m 16s
    4. Adding a spot varnish
      4m 38s
    5. Preflighting the document
      5m 31s
    6. Making a PDF
      8m 12s
    7. Packaging
      3m 0s
  9. 7m 32s
    1. Exploring gatefold brochures
      1m 41s
    2. Exploring pocket brochures
      1m 33s
    3. Exploring wraparound brochures
      1m 50s
    4. Exploring eight-page booklets
      2m 28s
  10. 24s
    1. Goodbye
      24s

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Watch the Online Video Course Designing a Brochure
3h 19m Intermediate Apr 03, 2009

Viewers: in countries Watching now:

Brochures are essential marketing tools, which establish brands and keep them competitive in the marketplace. Designer and educator Nigel French taps into his 15 years of professional experience to create a course that demonstrates how Adobe InDesign, Illustrator, and Photoshop CS4 can integrate to create dynamic brochures. Nigel teaches techniques for creating different kinds of brochures—some obvious, others unexpected. Designing a Brochure covers more than the mechanics of the workflow. It also explores the creative process, giving designers options for producing brochures that are both stylish and cost-effective. Exercise files accompany the course.

InDesign CS4 and Illustrator CS4 Essential Training are recommended prerequisites to fully execute the techniques in this title.

Topics include:
  • Integrating InDesign, Photoshop, and Illustrator
  • Establishing a workflow that combines maximum efficiency with maximum editing flexibility
  • Working with a printer at the outset
  • Designing with grids to create balance
  • Choosing fonts and color palettes for a consistent look and feel
  • Manipulating images for maximum impact
  • Exploring different brochure formats and folding
  • Proofing and printing the final product
Subject:
Design
Software:
InDesign Photoshop
Author:
Nigel French

Finishing touches

I must confess I have made some changes. I'm just going to point out what those changes are without you having to watch me do them, and then I'm going to proof this and I'll probably make a few more changes. There is going to be a fair amount of going back and forth proofing it, mocking it, up, seeing it how it looks, getting second opinions, making changes accordingly. Let me just point out what I have done though. I decided that the title needs to be bigger and I made it in bold. I also experimented with the different transparencies on the wave. I have changed the transparency of the top wave.

I made the swirls a little smaller in some places, slightly adjusted their position, so that they are not interfering with any of the text, but just rather kind of nicely interacting with it. On the first page I adjusted the position of a few things, again, adjusted the scale of some of the swirls, and just generally kind of moved a little bit here and there, until I got things just how I like them, and I'm not sure with that yet, but I think we are getting closer. There is one other change that I would like to make to this document, and this takes us back to an earlier movie where you saw me create a keyboard shortcut in anticipation of this very thing, and it is applying a no break. Now if we look at this text down here, we see that it ends with a single word. I would like to prevent that from happening.

So what I'm going to do, and I could do this to the end of all of my paragraphs to make sure that no matter how I move them, how they changed in their placement, that this problem is never going to occur, I'm just going to select those two words and if I remember correctly, the keyboard shortcut that I applied for the No Break was Command+ Option or Ctrl+Alt+B and that's going to carry that second word down to the next line. But we can also see where that is on the menu. It is right there. Okay, so that was just a bit of follow up on some thing that I mentioned earlier on, and now let's take a look at the process of proofing and mocking up this document.

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