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Brochures are essential marketing tools, which establish brands and keep them competitive in the marketplace. Designer and educator Nigel French taps into his 15 years of professional experience to create a course that demonstrates how Adobe InDesign, Illustrator, and Photoshop CS4 can integrate to create dynamic brochures. Nigel teaches techniques for creating different kinds of brochures—some obvious, others unexpected. Designing a Brochure covers more than the mechanics of the workflow. It also explores the creative process, giving designers options for producing brochures that are both stylish and cost-effective. Exercise files accompany the course.
InDesign CS4 and Illustrator CS4 Essential Training are recommended prerequisites to fully execute the techniques in this title.
I must confess I have made some changes. I'm just going to point out what those changes are without you having to watch me do them, and then I'm going to proof this and I'll probably make a few more changes. There is going to be a fair amount of going back and forth proofing it, mocking it, up, seeing it how it looks, getting second opinions, making changes accordingly. Let me just point out what I have done though. I decided that the title needs to be bigger and I made it in bold. I also experimented with the different transparencies on the wave. I have changed the transparency of the top wave.
I made the swirls a little smaller in some places, slightly adjusted their position, so that they are not interfering with any of the text, but just rather kind of nicely interacting with it. On the first page I adjusted the position of a few things, again, adjusted the scale of some of the swirls, and just generally kind of moved a little bit here and there, until I got things just how I like them, and I'm not sure with that yet, but I think we are getting closer. There is one other change that I would like to make to this document, and this takes us back to an earlier movie where you saw me create a keyboard shortcut in anticipation of this very thing, and it is applying a no break. Now if we look at this text down here, we see that it ends with a single word. I would like to prevent that from happening.
So what I'm going to do, and I could do this to the end of all of my paragraphs to make sure that no matter how I move them, how they changed in their placement, that this problem is never going to occur, I'm just going to select those two words and if I remember correctly, the keyboard shortcut that I applied for the No Break was Command+ Option or Ctrl+Alt+B and that's going to carry that second word down to the next line. But we can also see where that is on the menu. It is right there. Okay, so that was just a bit of follow up on some thing that I mentioned earlier on, and now let's take a look at the process of proofing and mocking up this document.
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