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Developing Brand Identity Collateral

Creating alternate card versions


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Developing Brand Identity Collateral

with Steve Harris

Video: Creating alternate card versions

Companies ensure that all their employees' business cards are exactly the same. And believe it or not, you'll need to consider this in your design. Here is how to work with a card where you need to include multiple names. First of all, we'll need to use master pages for this video. We didn't set up any master pages before, but we'll do so now. So, let's just select all of the content here on the front side of our card, click Copy. We'll click onto our Pages flyout and we'll need to click into this master. Now, you can see that we've got spread for our master page on the right and left side.

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Developing Brand Identity Collateral
58m 21s Beginner Jan 02, 2013

Viewers: in countries Watching now:

Creating a consistent style across your collateral is critical to building a brand identity that allows your customers to instantly recognize your company and distinguish it from others. In this course, designer Steve Harris shows how to design print assets like business cards, letterhead, and envelopes that build brand awareness and catch the reader's attention. Over the course of the design process, he shows how to create a complete package in Adobe InDesign and output it for professional printing.

Topics include:
  • Setting up file dimensions and resolutions
  • Using consistent fonts
  • Creating custom swatches
  • Designing the front and back of a business card
  • Integrating a logo in designs
  • Outputting files for proofing and printing
  • Finding branding inspiration
Subjects:
Business Design Page Layout Print Design
Software:
InDesign
Author:
Steve Harris

Creating alternate card versions

Companies ensure that all their employees' business cards are exactly the same. And believe it or not, you'll need to consider this in your design. Here is how to work with a card where you need to include multiple names. First of all, we'll need to use master pages for this video. We didn't set up any master pages before, but we'll do so now. So, let's just select all of the content here on the front side of our card, click Copy. We'll click onto our Pages flyout and we'll need to click into this master. Now, you can see that we've got spread for our master page on the right and left side.

I'm just going to click on the right side and we'll delete that master. There, now we just have a single page. Double-click into the master and let's click Edit > Paste In Place. That's pasted all of the content from the design we've just created onto the master. Next, I'm just going to delete out the content on the first page of our design. Once I delete it out, we can see that it appeared to stay in place, and that's because the first place is referencing that master. So, all of the content that's included on the master is now included on the first page.

In order to create multiple names in our document, we can click New Page and all these new pages are going to have the same design, referencing the master. Next, what we need to do is we need to unlock elements from the master page. So, I'll click onto Sarah's name and I'll hold down Command and Shift. When I do that, we can see that a text frame appears around it. That means it's unlocked from the master and we can actually edit it. I'll unlock her title as well, which is Creative Director.

Now that these elements are unlocked on the master, we could change them if we needed. So, let's just change the name to James Smith, and we'll change the title to Web Developer. If we create a new page after this, we can see that the content changes back to Sarah because that's what's included on the master page. Next, we need to make sure that our design is flexible enough to accommodate larger names. When I designed this, if I had put the Red 30 logo tight up against the name--let me just unlock the logo from the master here real quick, and I'll move it over.

If these were tight together like this and then I had an employee start that had a much longer name, we'd run into some trouble. We might need to wrap the name and move our Web Developer title down below, which would really reduce the consistency of all the cards in the employees in our company. This is just something to consider when you're designing your card: make it flexible enough to incorporate different types of content. Next, let's use text styles to make quick global changes to all of the pages on our site.

In our master page, we'll click onto Sarah's name and we'll create a new paragraph style. Let's click New. We'll name the style Name and click OK. Now, if we go back into our document, we just need to make sure that we've applied that style to any of the elements we've unlocked from the master. So, we've only unlocked James's name on the first page. I'll click James's name and apply the Name style. That looks good. Next, we'll go back into our master and we'll edit this style.

So, let's say we've decided that we wanted the named on our card to be Orange. We highlight it on our Master, change it to Orange, and then update the style. We can update the style by right- clicking on the name and clicking Redefine. That just redefined the style to now use Orange. If we go back to the pages in our actual document, we can see that it's updated throughout the document. Text styles are really important for you to make these quick global changes. You don't want to be editing them all by hand.

Designers need to be aware of the potential uses for their files in the future and need to make sure that design can adapt and can be flexible enough to integrate different content. If your design breaks when you have to integrate a long name or phone number, you're going to have a tough time insuring consistency between all of the cards you create. Always remember to use master pages and text styles in your design so that you can easily make updates to the look or style in the future without having a manually edit each page in the document.

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