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Developing Brand Identity Collateral
Illustration by John Hersey

Branding inspiration and tips


From:

Developing Brand Identity Collateral

with Steve Harris

Video: Branding inspiration and tips

That brings us to the end of Developing Brand Identity Collateral. Thanks so much for watching, and I hope you picked up some great tips and tricks on how to build a complete package for you business. I'd like to leave you with a few sites that you can use as inspiration. One of my favorites is Creattica. Creattica is an online resource for design inspiration and freebies. And on the site, you can see that we check out logos and all sorts of different design projects. It's really professionally done, and you'll get some great inspiration on this site.

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Developing Brand Identity Collateral
58m 21s Beginner Jan 02, 2013

Viewers: in countries Watching now:

Creating a consistent style across your collateral is critical to building a brand identity that allows your customers to instantly recognize your company and distinguish it from others. In this course, designer Steve Harris shows how to design print assets like business cards, letterhead, and envelopes that build brand awareness and catch the reader's attention. Over the course of the design process, he shows how to create a complete package in Adobe InDesign and output it for professional printing.

Topics include:
  • Setting up file dimensions and resolutions
  • Using consistent fonts
  • Creating custom swatches
  • Designing the front and back of a business card
  • Integrating a logo in designs
  • Outputting files for proofing and printing
  • Finding branding inspiration
Subjects:
Business Design Page Layout Print Design
Software:
InDesign
Author:
Steve Harris

Branding inspiration and tips

That brings us to the end of Developing Brand Identity Collateral. Thanks so much for watching, and I hope you picked up some great tips and tricks on how to build a complete package for you business. I'd like to leave you with a few sites that you can use as inspiration. One of my favorites is Creattica. Creattica is an online resource for design inspiration and freebies. And on the site, you can see that we check out logos and all sorts of different design projects. It's really professionally done, and you'll get some great inspiration on this site.

Next, one of my favorites sites on the web is the Rebrand Awards. The Rebrand Awards is an international competition where the best brand transformations are showcased. It features some really amazing complete brand packages, extending far beyond just collateral, and always acts as a great source of inspiration for me. If we go into our winners, let's take a look at some of the winners from this year. In our gallery here below, we can see that we get a before idea of what this brand looked like.

So that was their card, their packaging, etc. And we can see the after. So, we've got a logo, and then we get to see their whole collateral package, and how it's all consistent. This site has some great design, so check it out. I love the business of design, and I'm always open to connecting with other like-minded individuals. My name again is Steve Harris, and please feel free to contact me on Twitter at twitter.com/visualarms. I wish you the best of luck with the development of your brand identify collateral.

Cheers.

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