In this course, author Anne-Marie Concepción shows publishers, designers, and production staff how to use the software they already use to create print books—InDesign—for the emerging ebook market. Beginning with an overview of digital publishing for the ebook marketplace, the course demonstrates how to prepare existing InDesign files for optimal EPUB and Kindle conversion. The course covers applying professional text formatting, validating EPUBs, and incorporating search-engine friendly metadata, as well as setting up publisher accounts at the major ebook distribution channels and selling ebooks directly to readers through an e-commerce site.
Topics include:
Understanding ebooks and ebook publishing
Examining the EPUB format
Creating customized navigational TOCs
Using layout order, the Articles panel, and XML tags to manage content flow
Formatting with paragraph and character styles
Creating a cover image
Optimizing images
Exporting InDesign content to an EPUB
Including drop caps, pull quotes, and text wraps
Acquiring an ISBN for ebooks
Converting an EPUB to Kindle, iBookstore, and Nook formats
Distributing ebooks with resellers and aggregators
Anne-Marie "Her Geekness" Concepción is a busy gal. Her company, Seneca Design & Training (www.senecadesign.com), provides cross-media design and publishing services for a variety of organizations. In addition, Anne-Marie is one of the nation's premiere independent Adobe Certified Instructors, teaching hands-on classes at client sites around the world and helping publishers make smooth transitions to the latest software and workflows.
As an industry expert, Anne-Marie enjoys sharing her real-world expertise via books, articles, and seminars. She's the co-host of the InDesignSecrets.com blog and podcast with David Blatner, with whom she also co-authored Adobe InDesign CS/CS2 Breakthroughs (Peachpit Press, 2005).
Anne-Marie's favorite creative outlet is DesignGeek (www.designgeek.com), her free tips and techniques e-zine, which is enjoyed by more than 5,000 designers, publishers, and pre-press professionals around the world.
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