The Japanese-inspired lifestyle brand tokidoki, created by Italian artist and designer Simone Legno, started as a set of characters on a personal website and has since exploded into a wildly successful, and internationally recognized collection. tokidoki, Character Illustrator, Creative Inspirations explores Simone's techniques and methods for building some of his popular tokidoki characters using Adobe Illustrator. Take a peek into his sketchbook, and learn how he creates one of his popular skatedecks from start to finish.
Lynda Weinman interviews Simone
Starting the process with sketches
Taking the character from paper to computer
Filling in color and shape
Define finishing details and production preparation
Applying a design to a skate deck
Q&A with Simone on branding, his characters, design diversity, and more!