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Drawing Vector Graphics
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The creative brief


From:

Drawing Vector Graphics

with Von Glitschka

Video: The creative brief

One of the easiest methods for gathering critical client and project-specific information is by using what is called a Creative Brief. It doesn't have to be complicated. It can be a simple document that asks thoughtful questions in order to get your client to think or see themselves and their product, or most importantly their audience from a new perspective. Some questions you might ask are: What are your objectives? Where do you want to go with your business? How would you like to see your business grow? What is your desired results and vision? How would you like your business to be perceived by those experiencing it on a daily basis? Who is your Target audience? What market makes up your primary demographic? How do you see your business engaging them? It's important to design your questions, so they elicit and encourage your clients to dive deep into their own thinking.
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  1. 2m 31s
    1. Welcome
      1m 26s
    2. Exercise files
      1m 5s
  2. 18m 36s
    1. What is illustrative design?
      54s
    2. A systematic creative process
      1m 26s
    3. Exploring analog tools
      2m 39s
    4. Exploring digital tools
      13m 37s
  3. 18m 31s
    1. Creative preparation
      1m 13s
    2. The creative brief
      2m 25s
    3. Creative thinking methods
      1m 2s
    4. Word associations
      1m 55s
    5. Mind mapping
      1m 55s
    6. Before. During. After.
      1m 26s
    7. I think, therefore I design
      2m 46s
    8. Selecting the appropriate style
      2m 57s
    9. Using reference material
      2m 52s
  4. 8m 50s
    1. Solid creative foundation
      53s
    2. Anyone can draw
      2m 17s
    3. Thumbnail sketching
      2m 34s
    4. Refining your drawn ideas
      3m 6s
  5. 44m 40s
    1. Workflow enhancements
      57s
    2. Keyboard shortcuts and recording actions
      2m 25s
    3. Keyboard shortcuts and recording actions: Demo
      13m 15s
    4. Using custom scripts
      6m 44s
    5. Graphic styles and custom color palettes
      8m 19s
    6. Using layers
      7m 15s
    7. Toggling Smart Guides on and off
      5m 45s
  6. 38m 59s
    1. Building your vector shapes
      1m 0s
    2. A roadmap for vector building
      4m 40s
    3. The clockwork method
      7m 4s
    4. Prime point placement
      3m 40s
    5. The point-by-point method
      8m 22s
    6. The shape-building method
      6m 46s
    7. Symmetry is your friend
      6m 1s
    8. Art directing yourself
      1m 26s
  7. 19m 54s
    1. Presenting your designs
      1m 4s
    2. Presentation formats
      5m 50s
    3. Revealing your designs
      1m 36s
    4. Writing a design rationale
      1m 56s
    5. Responding to client revisions
      3m 46s
    6. Renewable creative energy
      5m 42s
  8. 49s
    1. Next steps
      49s

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Drawing Vector Graphics
2h 32m Intermediate Dec 21, 2012

Viewers: in countries Watching now:

Join illustrative designer Von Glitschka as he deconstructs the creative process to teach you how to develop and create precise vector graphics. The course begins with an overview of his methodology for design and drawing—analog methods that are vital to digital workflows. Next, discover how to prepare yourself and your client for the project by defining the scope and expectations early on. With the creative brief ready and ideation explored, Von jumps into sketching, refining, and creating vector graphics through simple build methods. He continues to art direct the work and conducts digital and physical presentations of the final designs. The last chapter includes some workflow enhancements designed to save you time and conserve your creative energy for future projects.

Topics include:
  • What is illustrative design?
  • Establishing a creative brief
  • Defining client expectations
  • Exploring creative thinking exercises
  • Art directing your drawing
  • Selecting an appropriate style for each project
  • Drawing and thumbnail sketching
  • Discerning anchor point placement
  • Building vector drawings with shapes
  • Presenting your illustrations
Subjects:
Design Illustration Design Techniques Logo Design Drawing Design Skills
Software:
Illustrator
Author:
Von Glitschka

The creative brief

One of the easiest methods for gathering critical client and project-specific information is by using what is called a Creative Brief. It doesn't have to be complicated. It can be a simple document that asks thoughtful questions in order to get your client to think or see themselves and their product, or most importantly their audience from a new perspective. Some questions you might ask are: What are your objectives? Where do you want to go with your business? How would you like to see your business grow? What is your desired results and vision? How would you like your business to be perceived by those experiencing it on a daily basis? Who is your Target audience? What market makes up your primary demographic? How do you see your business engaging them? It's important to design your questions, so they elicit and encourage your clients to dive deep into their own thinking.

Doing so, will help you get meaningful content and return that goes beyond the surface information available to anyone. A Creative Brief will also help you gauge and define client expectations and perceptions regarding their own business, their clients, and your creative work. Having this type of open and honest communication helps to avoid pitfalls in the overall creative process, and builds trust between you and your clients, as you both get to know each other better.

You can use Creative Briefs on any type of project, be it to logo, a character design, a brand graphic, a T-shirt design, or even copy writing. Once you've harvested this type of core client information, you're far better positioned to move forward successfully with your design. After a client fills out a creative brief I like to read through it, digests their input and follow it up with additional questions. Once I have these questions answered, I'm ready to rock 'n roll.

If you're not using Creative Briefs, I highly recommend that you develop one to use with your own clients. To help you get started checkout the Exercise Files to review the simple Creative Brief I use with my own small business clients.

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