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Adding a die cut or emboss to your print job can make a striking visual impact; it's a way of sculpturing and increasing a reader's engagement with your work. Learn about the various types of embossing and die cutting as well as the proper ways to set up your documents to achieve consistent results. Author Claudia McCue covers manufacturing concerns like cost, time, choosing the appropriate paper stock, and file formatting; preparing your artwork for embossing and stamping; and then designing your die-cut project in Adobe Illustrator or InDesign.
I hope that seeing some great examples of die cutting and embossing and foil stamping will make you want to explore these processes more deeply. The finishing craftsman can help you take a printed piece far beyond just ink on paper, and the resulting shape and surface and shine make your project stand out from all those dull rectangular pieces people see every day. You can create a striking piece that they'll notice, in fact, something they'll keep. Now you've seen that you can use the tools you already know, especially Illustrator, to create artwork that the die cutting, embossing, and foil stamping artisans can bring to life. Now these organizations provide resources to expand your understanding of the specialty finishing processes and also information about finishing related conferences and trade shows.
And to expand your skills in Illustrator and other graphics applications, of course, you're going to find lots of great courses here on lynda.com including Illustrator Essential Training, Illustrator One-on-One: Fundamentals. Print Production Fundamentals, and Print Production Essentials: Spot Colors and Varnishes. I really hope that this course has fired your imagination and taught you that these elegant effects truly are within your reach. So now I want you to go out and make me proud.
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