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Warping logo type around a circle

From: Illustrator CS6 One-on-One: Advanced

Video: Warping logo type around a circle

In this movie I'll show you how to warp type inside of Illustrator. So the idea is this:traditional type on a circle, like we have here, works great for long words, like tortellini; but as soon as we start going with shorter words like tiger, things start falling apart. And it gets worse with shorter word still. So let's say our client decides they want to branch out and they want to create another product called TIGER MILK, and we're responsible of course for creating the logo. But as soon as you replace the word TORTELLINI with MILK, things really fall apart for a couple of reasons.

Warping logo type around a circle

In this movie I'll show you how to warp type inside of Illustrator. So the idea is this:traditional type on a circle, like we have here, works great for long words, like tortellini; but as soon as we start going with shorter words like tiger, things start falling apart. And it gets worse with shorter word still. So let's say our client decides they want to branch out and they want to create another product called TIGER MILK, and we're responsible of course for creating the logo. But as soon as you replace the word TORTELLINI with MILK, things really fall apart for a couple of reasons.

First of all, the letters appear to be out of alignment with each other, and that's because Illustrator is vertically aligning each and every letter independently along the bottom of that circle. The second problem, and probably the bigger one, is that a couple of our characters are so wide--in particular the K and especially the M--that they're creating these kind of rectangular forms inside of the circle. What we really want to do is distort the text around the circle, like so.

And if that's the effect you're looking for, then you're going to have to apply an Envelope Warp, and let me show you how that works. I'll go ahead and switch back to this version of the document and I'll turn off the elements layer and then I'll turn on the text layer. And you can see that I've gone ahead and restored the words TIGER and MILK without any special tracking or horizontal spacing. I'll start by clicking on the baseline for the word TIGER, and then you want to go up here to the Control panel and notice this Make Envelope option.

First of all, click the down-pointing arrow head and go ahead and select Make With Warp. Then click on the Make Envelope icon in order to bring up to Warp Options dialog box. By default the Style is set to Arc. You have a lot of different styles to choose from and you can check them out on your own. But Arc is the effect we want. And then go ahead and turn on the Preview checkbox. And by default you'll see a Bend value of +50, which initially looks to be pretty darn good. So I'll go ahead and click OK in order to accept that effect.

And then I want to go ahead and move the word TIGER down. My Black Arrow tool is selected, so I can press the Enter key or the Return key on the Mac, in order to bring up the Move dialog box. I'll change the Move value to something like, I don't know, 80, I'm just guessing here. And make sure the Preview checkbox is turned on. And you can see that that's a pretty good move potentially. However, I don't have enough Bend assigned to my text. So I'll go ahead and accept this positioning value for now and click OK. If you want to modify the Bend for an existing warp object, you go up to this Bend value here in the Control panel and you change it.

And I ended up coming up with a Bend value of 72 degrees by the way for this text. It appears that my text is still too high, however. So I'll go ahead and press the Enter key again or the Return key on the Mac, to bring up the Move dialog box. And let's start with the Vertical value of 20, see where we get. And I'll just increase that value by pressing the Up Arrow Key. So I'm nudging it upward until the text appears properly vertically centered inside the top half of the design.

And at a Vertical value of 34 points, it looks like I've got it right. So I'll just go ahead and click the OK button in order to apply that change. All right! Now click off the text to deselect it. Let's run something similar on the word MILK. I'll go ahead and click on its baseline to select it, and then I'll click on the Make Envelope icon up here in the Control panel, and this time I need a negative Bend value. So I'll take this guy down to -50%, let's say, and again, looks pretty darn good. So I'll click OK. Now I'll press the Enter key or the Return keu on the Mac to bring back the Move dialog box, and let's try a Vertical value of -34, what the heck.

And that's not enough, so I'll reduce the value by pressing the Down Arrow key until I raise the characters to a better location, and it looks to me like -45, I don't know, something like that works good for now. But I don't have enough Bend for my text, so I'll click OK, and I'll go up to the Bend value up here in the Control panel and I'll take it down to -58%, which moves the characters down too far. So I'll press the Enter key or the Return key on the Mac a couple of times in order to bring up the Move dialog box.

Let's try a value of -30, and that's not enough, so I'll take that value down to about there, -33. Actually, let's try -32, and then I'll click OK. Now, problem here is I'll press Ctrl+H or Command+H on the Mac to hide those selection edges, am I wrong or does it look like the M is bending up too high? If that ends up happening to you, if you experience this kind of effect, what you want to do is just slightly rotate the characters; and you can do that by going to the Effect menu, choosing Distort & Transform, and then choosing the Transform command.

And if you loaded dekeKeys, I've given you a keyboard shortcut of Ctrl+E or Command+E on the Mac. And I'm just going to take that angle value up to 1 degree, turn on the Preview checkbox, and that seems to do the trick. It doesn't completely solve the problem; the bottom of the K is coming up a little too high, but the M looks great and we're kind of splitting the difference, so this is good. I'll click OK in order to accept that change. Now, at this point let's say you want to modify the word MILK. I'll press Ctrl+H or Command+H on the Mac to show you what we have now is an envelope object, and I can't get to it with the Type tool.

I can't actually drag over that text to select it. And you can see that's that case, because as opposed to just seeing a standard I-beam cursor, which is what you see when you're editing text, I'm seeing an I-beam inside of a dotted square, which tells me I'll create a new text object. Well, to edit the text inside of the envelope, you go up here to the Control panel to the second icon, Edit Contents; and you click on it, and now you've got access to your baseline. Even though it doesn't look like the text is sitting there, it is.

So just go ahead and click on the baseline with the Type tool and then press Ctrl+A or Command+A on the Mac to select all that text and enter new text, such as MART. Now, you don't want to enter a ton of text, because notice Illustrator is going to try to squish it into that space that you started with. So you want your text to be about the same size, and if you only enter a single character, it's going to fan out into that big envelope. But the word MART works great, so I'll go ahead and enter it and then press the Escape key in order to escape out of the Text Entry mode.

And then if you want to switch back to your Envelope options, you'd click on that first icon, Edit Envelope up there in the Control panel, and you regain access to your Bend value, for example. And that's how you warp text to distort the characters around the circle here inside Illustrator.

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This video is part of

Image for Illustrator CS6 One-on-One: Advanced
Illustrator CS6 One-on-One: Advanced

118 video lessons · 14375 viewers

Deke McClelland
Author

 
Expand all | Collapse all
  1. 43m 9s
    1. Welcome to One-on-One
      2m 9s
    2. Introducing my custom keyboard shortcuts
      6m 52s
    3. Installing my dekeKeys shortcuts on Windows
      4m 46s
    4. Installing my dekeKeys shortcuts on the Mac
      4m 18s
    5. Remapping your Macintosh OS shortcuts
      3m 10s
    6. Adjusting a few key Preferences settings
      8m 13s
    7. Understanding the color-managed workflow
      6m 51s
    8. Establishing the optimal Color Settings
      6m 50s
  2. 1h 11m
    1. Illustrator's oldest dynamic functions
      1m 28s
    2. Creating a multicolor blend
      7m 12s
    3. Establishing a clipping mask
      5m 40s
    4. Reinstating the colors of a clipping path
      8m 1s
    5. Editing individual blended paths
      4m 44s
    6. Adjusting the number of steps in a blend
      7m 15s
    7. Fixing problems with the Blend tool
      4m 2s
    8. Blending different levels of opacity
      4m 45s
    9. Editing the spine of a blend
      5m 3s
    10. Adding a custom spine to any blend
      5m 5s
    11. Advanced blending and masking techniques
      6m 18s
    12. Blending between entire groups
      3m 2s
    13. Adjusting the speed of a blend
      3m 21s
    14. Rotating objects in 3D space
      5m 36s
  3. 1h 0m
    1. Illustrator's logo-making features
      1m 8s
    2. Customizing a single character of type
      5m 25s
    3. Combining a letterform with a path outline
      7m 48s
    4. Creating logo type along an open path
      5m 3s
    5. Creating logo type around a closed circle
      3m 57s
    6. Vertical alignment, orientation, and spacing
      4m 55s
    7. Warping logo type around a circle
      6m 56s
    8. Creating a classic neon type effect
      5m 39s
    9. Adding random neon brightness fluctuations
      5m 19s
    10. Creating neon "block outs" between letters
      7m 44s
    11. Adding neon blur and bokeh in Photoshop
      6m 16s
  4. 46m 19s
    1. Generating colors using harmony rules
      1m 31s
    2. Introducing the Color Guide panel
      5m 16s
    3. The 23 color harmony rules, diagrammed
      8m 16s
    4. Mixing and matching color harmonies
      5m 59s
    5. Color groups and custom harmony rules
      6m 18s
    6. Working in the Edit Colors dialog box
      7m 4s
    7. Expanding on an existing harmony rule
      6m 51s
    8. Constraining colors to a predefined library
      5m 4s
  5. 32m 44s
    1. Changing lots of colors all at once
      1m 2s
    2. Introducing the Recolor Artwork command
      4m 58s
    3. Recoloring with the help of swatch groups
      4m 35s
    4. Changing the color-assignment order
      6m 44s
    5. Reducing the number of colors in your art
      5m 7s
    6. Applying tints and shades of a single swatch
      5m 37s
    7. Recoloring artwork that contains gradients
      4m 41s
  6. 1h 15m
    1. Painting with path outlines
      1m 24s
    2. Introducing the Brushes panel
      4m 25s
    3. Applying and editing a calligraphic brush
      7m 34s
    4. Applying and scaling an art brush
      6m 12s
    5. Applying and editing a scatter brush
      5m 31s
    6. Formatting and scaling brushed text
      5m 45s
    7. Designing a custom art brush
      7m 35s
    8. Creating (or replacing) an art brush
      6m 42s
    9. Refining a brush to fit ends and corners
      4m 11s
    10. Expanding, filling, and stroking a brush
      7m 4s
    11. Type on a path vs. text as an art brush
      7m 3s
    12. Distorting text with the Width tool
      8m 49s
    13. Infusing your artwork with a tile pattern
      3m 13s
  7. 58m 24s
    1. The many forms of transparency
      1m 38s
    2. Creating translucency with the Opacity value
      4m 21s
    3. Darken, Multiply, and Color Burn
      6m 15s
    4. Lighten, Screen, and Color Dodge
      5m 8s
    5. Overlay, Soft Light, Hard Light, Difference, and Exclusion
      4m 59s
    6. Hue, Saturation, Color, and Luminosity
      5m 12s
    7. Combining the effects of multiple blend modes
      6m 42s
    8. Isolating blending and Knockout Group
      7m 37s
    9. Combining blend modes with dynamic effects
      7m 25s
    10. Exporting transparency from Illustrator
      9m 7s
  8. 1h 39m
    1. The Layers panel for dynamic attributes
      1m 4s
    2. Applying attributes in the Appearance panel
      6m 15s
    3. Creating depth using translucent strokes
      5m 37s
    4. Adding, layering, and offsetting strokes
      6m 12s
    5. Duplicating entire groups of attributes
      7m 55s
    6. Turning stacked strokes into editable paths
      5m 43s
    7. Simplifying a multi-stroke effect
      6m 31s
    8. Applying the Convert to Shape effect
      7m 47s
    9. Adding aligned patterns and shadows
      8m 16s
    10. Drawing with arrowheads and angled strokes
      8m 49s
    11. Employing overlapping gradient strokes
      8m 25s
    12. Drawing circular stroke elements
      10m 13s
    13. Outlining an entire multi-stroke effect
      8m 39s
    14. Creating seamless wood grain in Photoshop
      8m 11s
  9. 1h 12m
    1. The best features in Illustrator
      1m 38s
    2. Repeating a series of transformations
      6m 18s
    3. Adjusting and updating a dynamic effect
      6m 37s
    4. Applying a stroke to an entire layer
      6m 24s
    5. Improving the performance of drop shadows
      5m 40s
    6. Applying a single effect multiple times
      6m 10s
    7. Creating an intricate Spirograph pattern
      7m 10s
    8. Adding scalloped edges with Pucker & Bloat
      4m 40s
    9. Applying a dynamic Pathfinder to a layer
      3m 56s
    10. Creating beveled ornaments
      6m 50s
    11. Creating a sculptural type effect
      5m 59s
    12. Subtracting editable text from a path
      7m 6s
    13. Editing text inside a dynamic effect
      4m 25s
  10. 27m 40s
    1. Never remember anything again, ever
      1m 41s
    2. The pixel-based Effect Gallery
      3m 53s
    3. Copying effects from one layer to another
      4m 44s
    4. Introducing the Graphic Styles panel
      4m 11s
    5. Correcting previews in the Effect Gallery
      4m 36s
    6. Adjusting the resolution of your effects
      4m 0s
    7. Combining and saving graphic styles
      4m 35s
  11. 1h 13m
    1. Two powerful graphics programs combine forces
      1m 5s
    2. Creating a perfectly centered star shape
      6m 52s
    3. Precisely scaling concentric circles
      7m 47s
    4. Adding reflective highlights with the Flare tool
      6m 23s
    5. Two ways to rasterize vector art for Photoshop
      7m 37s
    6. Importing vector art as a Smart Object
      6m 47s
    7. Creating a lens flare effect in Photoshop
      7m 56s
    8. Photographic texture and brushed highlights
      6m 26s
    9. Modifying a vector Smart Object in Illustrator
      6m 33s
    10. Converting Illustrator paths to shape layers
      6m 27s
    11. Assign layer effects to native shape layers
      5m 55s
    12. Completing a work of photorealistic art
      3m 46s
  12. 1m 5s
    1. Until next time
      1m 5s

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