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In this installment of Illustrator Insider Training, author Mordy Golding shows how to create type that’s both beautiful and communicative, whether it’s destined for logos, brochures, signs, infographics, or simple documents. This course covers core typography concepts, such as working with Unicode and OpenType fonts, applying character and paragraph settings, managing text with styles and text threads, placing text along a path, and wrapping text around graphics.
If you want to know something that hurts designer's eyes when they are reading some text, it's when they see those inch marks instead of curly quotes. Well, the nice thing is that when you're working inside of Illustrator, you have several ways to convert regular quotes into curly quotes, or in reality, think about punctuation in a much more general form, specifically from an art form. Let me explain. I am going to create a new document here inside of Illustrator. I will just use the regular Print Profile right here. Actually, I will make it set to be wide, just so I have more room to put some text here. And if I take my Type tool and I click over here to get an insertion point--and let me go ahead here and change my Typeface at Chaparral Pro.
That's what we have been using all along over here. And I will change my point Size to maybe 60 pts, just so we have something bigger to look at. And I will type in a phrase, and I will use just a regular quote mark on my keyboard. So I am going to hold down Shift+Quote and you'll see right away that I get an open curly quote. And maybe I will type in over here, "the best flowers," and then I will hit Shift+Quote again and now you will see that I will automatically get the closed curly quote. How does that happen? Well, Illustrator does this for me automatically, assuming that I want to get the best looking type on my screen.
But the reality is that this is just a simple Preference setting, and by default, Illustrator has these typographer quotes turned on. You can actually see these settings here. If I go to the File menu and I go down to where it says Document Setup, in the Type Options settings, I can see a check box here that says Use Typographer's Quotes. Now you could ask yourself, what are typographer's quotes? The answer is the setting that you choose right over here for both double quotes and single quotes. You can see that if I click on this pop-up here, I have many different options.
For example, if I really want those inch marks or those prime marks, I will choose that setting right here and click OK. So now if I hit Return and I type in another phrase, just by holding down the exact same key, again, Shift+Open Quote, that's what I get. And I will type in here again, "the best flowers," and then I will close the quote with that exact same mark. I am using the same keys, but I'm getting two different types of characters or glyphs on my screen, because of that Preference setting that I've just set inside of Illustrator. So to be honest with you, I probably do want the curly quotes most of the time inside of Illustrator, but there may be times when I know for sure I want that inch mark. Maybe I am trying to type in 3 inches and I type it in over 3".
I want to get the inch mark. I don't want the curly quote mark. On top of that, maybe I've already brought this text in from another location and whoever typed in that text-- maybe it was Microsoft Word or an email-- it actually used the regular inch mark, and I really want the curly quotes. How can I convert these into curly quotes? So first, let me go back to the Preference setting here, to where it says Document Setup. I am going to switch to double quotes back to the curly quotes. I am going to choose OK. That's not going to change anything in my document; it just means that from now any new text that I create is going to use that preference.
However, if I take this text object right now and I select it, and I go to the Type menu, I can choose an option called Smart Punctuation. This is a filter that I can run on any text that I bring into Illustrator that already exists, to convert any items in here to something more professional. For example, I can replace ligatures. If I just find a f and ff, I can turn into the ff ligature. Now earlier on in this training, we spoke about OpenType options how we have Automatic Glyph Replacement, where those ligatures happen automatically.
This would be in a case where I don't have those available to me, or I am not using OpenType fonts. I am actually going to turn these off, but I am going to leave Smart Quotes turned on. By the way, Smart Spaces is great, because it converts multiple spaces, like a lot of people who are familiar with the old-style way of working with the typewriter, usually put two spaces after a period, which is incorrect. You are supposed to just have one space, so that will actually allow you to turn those two spaces into one, following a period. Likewise, I can convert to double hyphens into a real en or an em dash, but I am going to turn all these options off for right now because I am just focusing on the smart quotes itself.
I can choose to replace this across my entire document or just my selected text, and I can choose to have Illustrator report your results. So now when I click OK, Illustrator tells me that 3 quotes were changed, which are this one, this one, and this one. But now I'm looking at this and this really was supposed to be an inch mark. So I don't want to change that at all. Let me share with you a technique that I use. Again, I am almost always using the curly quotes, but in certain situations where I do need to use something like the double prime mark or just an inch mark, I'll use my Glyphs panel to do that instead.
So I will select his mark right here. Then I will go to the Type menu and I'll choose Glyphs to open up my Glyphs panel. Right here in the beginning, I can see that's where the inch mark is, so I'll simply double-click on its replace my selected glyph with this new one. So now I have a quick way to get just the exact quote mark or the right punctuation that I need for this application. So remember that in Illustrator I can either set my preference to have my quotes appear in a certain way, or I can actually perform a filter to replace all of my different types of punctuation that exist inside of a document after the fact. And of course, I can always use the Glyphs panel to make changes on a one-off basis.
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