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This next example is all about concept and less about technique because the technique is extremely simple. But the concept I think is the strong one and that is taking a slogan that everyone associates with Animal Farm, "All Animals are Equal, But Some Animals Are More Equal Than Others," and then showing this as a reflection one the reflection of the other. I have two versions of this where we see the reflected version here receding into the background field of green, or alternatively here where the design wraps around the spine and the back cover and is mirrored.
In addition I am using a quiet color palette that is intentionally belying the violence of the actual content of the book. So let me deal with the color palette first of all. I definitely wanted to use green as the base color and then find a color that went with that. Rather than just stabbing around in the dark to try and find a color that goes with it, I use the Kuler extension as an aid. So with this background field of green selected I can come to the Window menu and to Extensions > Kuler.
And the first time you open this you'll probably see in the About mode where you'll see color themes designed by users and saved on the kuler.adobe.com website. And you can click on this button here to add any of these themes to your own Swatches panel. But we actually want to use it to create and we are using it in a very limited, but nonetheless effective way here. Taking my current fill color as the base color and if for whatever reason it doesn't do that, you can come and click on this icon to make it do that.
It is suggesting four other colors based on a color harmony rule and the color harmony rule I am using is Analogous. And then when I have the color theme that I like and I like these very much. I am going to click on this button right here to add that to my Swatches panel. Let me just move that out of the way for a moment, come to my Swatches panel, and there they are. The five colors beneath it are the colors that were added from the Kuler extension, so I can click on that one and then I actually applied it as a 50% tint.
So that's how I arrived upon those colors. Now in terms of flipping the type, well it's very, very simple and straightforward. I'll just delete that text frame. We'll select this one, hold down the Alt key and the Shift key and pull away from it to make a duplicate. Then we want to flip it on itself so I am going to just drag one of the corners over onto itself. That's now I mirrored it and then we'll select the text and maybe I should have typed this before I mirrored, but I think I am okay with typing it in its mirrored state.
Let me make sure I have my Caps Lock on. And if necessary just extend the width of that text frame because it has more text in it now. Just to make this recede a bit more, so it's not competing with this, let me come to my Swatches panel, choose my Formatting Effects Text button, and increase the Tint on this to make it more similar to the color of the background so that it looks like that.
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