From the course: Graphic Design for Business Professionals
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Understanding the importance of color
From the course: Graphic Design for Business Professionals
Understanding the importance of color
Before we begin working on our projects, we have one last but very important thing to talk about, color. Choosing the right colors for a design can be tricky and choosing the wrong colors can be disastrous. But, why is that? What do colors do to us? Why are they so important? Well in short, colors make us feel things the way nothing else really can. Color can influence things like our sense of pleasure or disapproval. It can make us feel warm or cold. It can attract us or repel us away from something. And it can even increase or suppress our appetite as well. Nearly 80% of the visual information that is taken in by our brain Is color related. Think about that, 80%. You know when we talk about color, we're talking about 3 main factors that we have to consider. Hue, which is the primary value of a color and how it is perceived through the eye meaning do I see red, green, blue or purple. Those are all hues. Saturation refers to the overall intensity of the color. Rich and vivid colors…
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