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Drawing Vector Graphics
Illustration by

Selecting the appropriate style


From:

Drawing Vector Graphics

with Von Glitschka

Video: Selecting the appropriate style

Design is a style-driven media, and part of solving a visual solution is picking an appropriate style for any given project. In this movie, you'll see how picking the style for your project, whether it's a logo or an informational graphic, can help to improve its appeal to the intended audience. Style and context of design works like a personality; it can either attract, distract or even repel those who interact with it.
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  1. 2m 31s
    1. Welcome
      1m 26s
    2. Exercise files
      1m 5s
  2. 18m 36s
    1. What is illustrative design?
      54s
    2. A systematic creative process
      1m 26s
    3. Exploring analog tools
      2m 39s
    4. Exploring digital tools
      13m 37s
  3. 18m 31s
    1. Creative preparation
      1m 13s
    2. The creative brief
      2m 25s
    3. Creative thinking methods
      1m 2s
    4. Word associations
      1m 55s
    5. Mind mapping
      1m 55s
    6. Before. During. After.
      1m 26s
    7. I think, therefore I design
      2m 46s
    8. Selecting the appropriate style
      2m 57s
    9. Using reference material
      2m 52s
  4. 8m 50s
    1. Solid creative foundation
      53s
    2. Anyone can draw
      2m 17s
    3. Thumbnail sketching
      2m 34s
    4. Refining your drawn ideas
      3m 6s
  5. 44m 40s
    1. Workflow enhancements
      57s
    2. Keyboard shortcuts and recording actions
      2m 25s
    3. Keyboard shortcuts and recording actions: Demo
      13m 15s
    4. Using custom scripts
      6m 44s
    5. Graphic styles and custom color palettes
      8m 19s
    6. Using layers
      7m 15s
    7. Toggling Smart Guides on and off
      5m 45s
  6. 38m 59s
    1. Building your vector shapes
      1m 0s
    2. A roadmap for vector building
      4m 40s
    3. The clockwork method
      7m 4s
    4. Prime point placement
      3m 40s
    5. The point-by-point method
      8m 22s
    6. The shape-building method
      6m 46s
    7. Symmetry is your friend
      6m 1s
    8. Art directing yourself
      1m 26s
  7. 19m 54s
    1. Presenting your designs
      1m 4s
    2. Presentation formats
      5m 50s
    3. Revealing your designs
      1m 36s
    4. Writing a design rationale
      1m 56s
    5. Responding to client revisions
      3m 46s
    6. Renewable creative energy
      5m 42s
  8. 49s
    1. Next steps
      49s

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Drawing Vector Graphics
2h 32m Intermediate Dec 21, 2012

Viewers: in countries Watching now:

Join illustrative designer Von Glitschka as he deconstructs the creative process to teach you how to develop and create precise vector graphics. The course begins with an overview of his methodology for design and drawing—analog methods that are vital to digital workflows. Next, discover how to prepare yourself and your client for the project by defining the scope and expectations early on. With the creative brief ready and ideation explored, Von jumps into sketching, refining, and creating vector graphics through simple build methods. He continues to art direct the work and conducts digital and physical presentations of the final designs. The last chapter includes some workflow enhancements designed to save you time and conserve your creative energy for future projects.

Topics include:
  • What is illustrative design?
  • Establishing a creative brief
  • Defining client expectations
  • Exploring creative thinking exercises
  • Art directing your drawing
  • Selecting an appropriate style for each project
  • Drawing and thumbnail sketching
  • Discerning anchor point placement
  • Building vector drawings with shapes
  • Presenting your illustrations
Subjects:
Design Illustration Design Techniques Logo Design Drawing Design Skills
Software:
Illustrator
Author:
Von Glitschka

Selecting the appropriate style

Design is a style-driven media, and part of solving a visual solution is picking an appropriate style for any given project. In this movie, you'll see how picking the style for your project, whether it's a logo or an informational graphic, can help to improve its appeal to the intended audience. Style and context of design works like a personality; it can either attract, distract or even repel those who interact with it.

This is why it's so important to gather upfront information as we discussed in the previous movie. Your concept maybe sound but the personality of the style you choose can still be inappropriate for the intended audience, so pay close attention to the style you select. Let's take a quick look at an identity project I worked on and the rationale I used to determine what style to execute the designs in. My client, Red Lion Christian Academy, is a private school who needed to re-brand their image, their old identity was sinfully ugly and needed some graphic redemption.

I ended up creating a two-part identity for them. One was a corporate mark and the second was a sports-oriented design. Each work together as a brand family, while still having their own distinct style. The school has to operate in the realm of the business community and communicate daily with the public at large, so the styling I selected for the corporate market is clean, graphic and iconic. This specific style is professional and sophisticated; it's well-suited for the front office as they deal with families, the public and doing business in general.

The sports-oriented mark however was geared for athletics and the student body specifically. It's more of a fan-oriented design. The public sees it but it's secondary in it's positioning to the primary identity. Since the context of this marks used with sports I picked the styling that was far more active, aggressive and fun. This catered to the students who were the intended audience and they love their new school mascot.

The styling on this identity project has helped the school market themselves more effectively and a large part of that success is due to the appropriate application of style in the design directions I created. Whatever type of project you're working on take the time to discern who the intended audience is and what style will be best suited to deliver their message appropriately. Whether it's a logo, a package design or a tradeshow banner, the style you select will ultimately play a huge part in how effective it turns out.

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