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When the public interacts with design it's a raw and honest experience. There isn't a marketing director there to explain the vision or a designer to define what a visual is. The message of the design is either compelling or it's simply dismissed and forgotten altogether. Either way some level of emotional connection is made between the audience and the design. This type of true reveal is what you want to accomplish when presenting your ideas.
You want them to hit the client without any preamble, so you can gauge the reaction honestly. Avoid trying to set the stage before you show your design directions. Don't say anything, just hand them over and spend your time observing your client's reaction. Keep in mind, there is no set rules of engagement for this type of reveal, the more you do this though, the more adept you'll be at accurately gauging a client's response to your design.
The upfront creative preparation you did should be resonating through your work at this stage with your client. It's always best to give your client time to let the designs steep before they give you any firm feedback. Revealing your design like this garners a genuine reaction. The experience the client has is worth its weight in gold so don't spoil it. Don't try to explain anything prior to showing your designs, just reveal them and watch your clients react.
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