Easy-to-follow video tutorials help you learn software, creative, and business skills.Become a member
When the public interacts with design it's a raw and honest experience. There isn't a marketing director there to explain the vision or a designer to define what a visual is. The message of the design is either compelling or it's simply dismissed and forgotten altogether. Either way some level of emotional connection is made between the audience and the design. This type of true reveal is what you want to accomplish when presenting your ideas.
You want them to hit the client without any preamble, so you can gauge the reaction honestly. Avoid trying to set the stage before you show your design directions. Don't say anything, just hand them over and spend your time observing your client's reaction. Keep in mind, there is no set rules of engagement for this type of reveal, the more you do this though, the more adept you'll be at accurately gauging a client's response to your design.
The upfront creative preparation you did should be resonating through your work at this stage with your client. It's always best to give your client time to let the designs steep before they give you any firm feedback. Revealing your design like this garners a genuine reaction. The experience the client has is worth its weight in gold so don't spoil it. Don't try to explain anything prior to showing your designs, just reveal them and watch your clients react.
Get unlimited access to all courses for just $25/month.Become a member
119 Video lessons · 50603 Viewers
117 Video lessons · 38182 Viewers
113 Video lessons · 81418 Viewers
65 Video lessons · 11235 Viewers
Access exercise files from a button right under the course name.
Search within course videos and transcripts, and jump right to the results.
Remove icons showing you already watched videos if you want to start over.
Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.
Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.
Your file was successfully uploaded.