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Drawing Vector Graphics
Illustration by

Responding to client revisions


From:

Drawing Vector Graphics

with Von Glitschka

Video: Responding to client revisions

Client revisions are normal and should be expected. Having a well-established creative process helps to minimize the need for design revisions but in the real world, you'll still need to make your clients happy. So how do you handle these requests for changes? Here are four questions you can ask yourself when auditing a client's request for revisions: One, will the revision strengthen or weaken the design for the intended audience? Fine art is purely subjective, but graphic design shouldn't be.
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  1. 2m 31s
    1. Welcome
      1m 26s
    2. Exercise files
      1m 5s
  2. 18m 36s
    1. What is illustrative design?
      54s
    2. A systematic creative process
      1m 26s
    3. Exploring analog tools
      2m 39s
    4. Exploring digital tools
      13m 37s
  3. 18m 31s
    1. Creative preparation
      1m 13s
    2. The creative brief
      2m 25s
    3. Creative thinking methods
      1m 2s
    4. Word associations
      1m 55s
    5. Mind mapping
      1m 55s
    6. Before. During. After.
      1m 26s
    7. I think, therefore I design
      2m 46s
    8. Selecting the appropriate style
      2m 57s
    9. Using reference material
      2m 52s
  4. 8m 50s
    1. Solid creative foundation
      53s
    2. Anyone can draw
      2m 17s
    3. Thumbnail sketching
      2m 34s
    4. Refining your drawn ideas
      3m 6s
  5. 44m 40s
    1. Workflow enhancements
      57s
    2. Keyboard shortcuts and recording actions
      2m 25s
    3. Keyboard shortcuts and recording actions: Demo
      13m 15s
    4. Using custom scripts
      6m 44s
    5. Graphic styles and custom color palettes
      8m 19s
    6. Using layers
      7m 15s
    7. Toggling Smart Guides on and off
      5m 45s
  6. 38m 59s
    1. Building your vector shapes
      1m 0s
    2. A roadmap for vector building
      4m 40s
    3. The clockwork method
      7m 4s
    4. Prime point placement
      3m 40s
    5. The point-by-point method
      8m 22s
    6. The shape-building method
      6m 46s
    7. Symmetry is your friend
      6m 1s
    8. Art directing yourself
      1m 26s
  7. 19m 54s
    1. Presenting your designs
      1m 4s
    2. Presentation formats
      5m 50s
    3. Revealing your designs
      1m 36s
    4. Writing a design rationale
      1m 56s
    5. Responding to client revisions
      3m 46s
    6. Renewable creative energy
      5m 42s
  8. 49s
    1. Next steps
      49s

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Drawing Vector Graphics
2h 32m Intermediate Dec 21, 2012

Viewers: in countries Watching now:

Join illustrative designer Von Glitschka as he deconstructs the creative process to teach you how to develop and create precise vector graphics. The course begins with an overview of his methodology for design and drawing—analog methods that are vital to digital workflows. Next, discover how to prepare yourself and your client for the project by defining the scope and expectations early on. With the creative brief ready and ideation explored, Von jumps into sketching, refining, and creating vector graphics through simple build methods. He continues to art direct the work and conducts digital and physical presentations of the final designs. The last chapter includes some workflow enhancements designed to save you time and conserve your creative energy for future projects.

Topics include:
  • What is illustrative design?
  • Establishing a creative brief
  • Defining client expectations
  • Exploring creative thinking exercises
  • Art directing your drawing
  • Selecting an appropriate style for each project
  • Drawing and thumbnail sketching
  • Discerning anchor point placement
  • Building vector drawings with shapes
  • Presenting your illustrations
Subjects:
Design Illustration Design Techniques Logo Design Drawing Design Skills
Software:
Illustrator
Author:
Von Glitschka

Responding to client revisions

Client revisions are normal and should be expected. Having a well-established creative process helps to minimize the need for design revisions but in the real world, you'll still need to make your clients happy. So how do you handle these requests for changes? Here are four questions you can ask yourself when auditing a client's request for revisions: One, will the revision strengthen or weaken the design for the intended audience? Fine art is purely subjective, but graphic design shouldn't be.

A revision will either improve or weaken a design. If a revision strengthens a design then it should be done, period, end of discussion. If a revision weakens the design, you should take the time to explain why the revision isn't a good idea. I always try to frame my response by letting the client know, I can make the change but in doing so, it may weaken the design. This is a non-confrontational way of putting responsibility of failure in their court.

Two, is the request being made a reasonable one? The answer to this question will depend on the totality of the creative preparation you did upfront. If your design direction was based on specific information your client supplied and they are now contradicting that information, then it may be an unreasonable request. If that's the case, a gentle reminder regarding the initial information they provided you may be warranted to resolve it.

A client request that strengthens a design is a reasonable one. Three, is the design appropriate for the intended audience? Sometimes the client's own preferences get in the way of a project progressing. They have an idea of what they like and they may not align with their target audience. As much as you try to gauge these types of perceptions upfront, you'll still run into them during the creative process.

If the client requests a revision but that revision moves it away from the intended audience then you should point that out. If they still insist you make that revision then that's when you ask yourself question number two. Four, how can I make this better? Sometimes a client's change request isn't necessarily a bad idea. In general, it may be a good idea but just needs to be improved upon before you move forward with it.

Qualify your agreement by letting them know that this is a good direction you can go from and strengthen the design. These are the moments that build trust between you and your client, so make sure you give them all the credit for the success. Sometimes you have to pick your battles in order to win the war. Maybe instead a lime green the client requests a mint green, these are simple yes requests. It's not worth the conflict to fight these battles.

Too many designers handle their design services like short order cooks in a greasy spoon. It's been said that design is now a commodity and I understand that attitude, but I refuse to facilitate a poor public perception for what we do as designers and what we offer the greater community. I encourage you to communicate with your clients honestly even when it comes to auditing their design revisions.

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