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The next pattern artist I want to share with you is Raul Villanueva. And this is a good example of a brand pattern here. And his specific client is called Reencarnacion. And they take old furniture and they recycle it and turn it into beautiful new furniture. So, I thought this was just a great logo design in and of itself, but he also, along with this identity, created a beautiful brand pattern. And that's what I want to show you specifically here.
And this shows how he took the brand element of the chair and he fleshed out just a wonderful brand pattern that can now be used on all the various print collateral pieces. And in different ways to help market this business. So this a good example of regardless of where you live or who your client is, if you work on a brand identity project, how you can work pattern design into that overall identity project. And kind of expand the identity and give it a greater breadth of visual aesthetic.
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