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Adding a die cut or emboss to your print job can make a striking visual impact; it's a way of sculpturing and increasing a reader's engagement with your work. Learn about the various types of embossing and die cutting as well as the proper ways to set up your documents to achieve consistent results. Author Claudia McCue covers manufacturing concerns like cost, time, choosing the appropriate paper stock, and file formatting; preparing your artwork for embossing and stamping; and then designing your die-cut project in Adobe Illustrator or InDesign.
(MUSIC). Hi, I'm Claudia McCue. During this course I'm going to introduce you to three ways to lure the reader. What I call shape, surface, and shine. Die cutting allows you to shape your printed piece. Takes it beyond the boring old rectangular format. Embossing sculpts the surface of your paper. It provides the double enticement of dimension and tactile engagement. And foil stamping creates the shine that can turn paper into gold.
Of course all these processes require planning, and close collaboration with your printer, even more so than a standard print job. But these enhancements have the power to grab the attention of a reader. To draw them in, and give your printed piece a chance to deliver its message. So let's explore the visual impact you can add to your print projects, by using die cutting, embossing, and foil stamping.
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