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A great logo is often basic, composed only of essential parts, but simple is not always easy. Designer Nigel French distills over a decade of professional design and teaching experience in Designing a Logo. He discusses the principles and techniques of what makes a logo work, and explains type-only designs, type treatments, and logo symbols in depth. He also explores how to work with clients on defining job parameters and selecting a final design, as well as how to prepare the logo for print and web publication. Nigel demonstrates each of these techniques in the course of designing a new logo for a real client, so viewers can either follow along or apply the techniques to their own work. Exercise files accompany the course.
Now when creating the web version we can adopt a slightly different approach and that involves using this tool, the Crop Area tool where we can use this to define the portion of our board that we wish to capture. So I'm going to zoom in on our Regular logo, define a cropping area, make sure that the spacing around the logo is uniform and then go to the File menu and choose Save for Web & Devices. So let's see, here we have the original on the left-hand side and our optimized version on the right-hand side. What you first see when you come to this dialog box may vary slightly but I'm looking at a 2-Up layout.
Now its chosen, the Gif file format and that is actually the file format we want and if your logo is using flat colors and type as mine is and as yours probably is too than the GIF file format is going to give us the crispest version of the logo. So that's the one that we want, I'm going to, it maybe worth experimenting with these different color palettes to see which one gives the best result. I think in this case they all are going to be identical so I'm just going to go with Selective. Transparency, I do not want transparency.
If I check that then I'll see my transparency represented as a checkerboard. Actually I don't want the transparent version of the logo, that's going to make sure that no one can take the logo and put it against a brightly colored background and make the logo unreadable. So not having transparency is going to make sure that it's on a solid white background. One last thing to do and that is I need to check the Image Size. I want to make this 200 pixels, I'm actually going to be making two separate versions of this, another one at 100 pixels. Now it's important that you consider the size is that's going to be used on a website because unlike the print version, the web version is not going to be scalable. This is going to be resolution dependent rather than the vector version, the print version, which is resolution independent. So my larger version is going to be at 200 pixels, I'll apply that change and now I'm ready to save it and I'm going to save it in the GIF file format and we are done.
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