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A great logo is often basic, composed only of essential parts, but simple is not always easy. Designer Nigel French distills over a decade of professional design and teaching experience in Designing a Logo. He discusses the principles and techniques of what makes a logo work, and explains type-only designs, type treatments, and logo symbols in depth. He also explores how to work with clients on defining job parameters and selecting a final design, as well as how to prepare the logo for print and web publication. Nigel demonstrates each of these techniques in the course of designing a new logo for a real client, so viewers can either follow along or apply the techniques to their own work. Exercise files accompany the course.
So all that now remains is for us to make the digital files for the print and the web versions of our logo. I'm going to begin with the print and I'm using this document here as our master file from which I'll be copying the different versions of the logo and pasting them into separate documents and then saving them out from there. So I'm going to do this for the regular version, I'm going to select that, all the elements are grouped together and I'm going to copy that, Apple or Ctrl+C, create a new document Apple or Ctrl+N. I want to make sure that the Document Profile is Print, not really that bothered about what the Size is, doesn't really make any difference, click OK. Apple or Ctrl+V to paste.
I want to do one more thing here and that is -- so that we don't leave anything to chance with the fonts. I'm going to convert the fonts into outlines that way if the recipient of this logo file does not have Myriad Pro it's still going to look okay. Of course we need to make sure that we retain our master file with the fonts so that we can make edits if we need to. Type > Create Outlines and then I'm going to Save, now for maximum compatibility I'm going to be saving this as an EPS, lets call it deepgreen_logo_regular.
A native Illustrator document would probably be fine but just in case anyone is working with a very old version of a page layout program. For maximum compatibility we are going to say as an Illustrator EPS and also just to maximize the compatibility I'm going to take the version number down to Illustrator CS. We might see a couple of warning messages related to that but those warning messages are not relevant to us. So there is the print version and now on to the web version.
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