Designing a Magazine Cover
Illustration by John Hersey

Placing and positioning the masthead


From:

Designing a Magazine Cover

with Nigel French

Video: Placing and positioning the masthead

In this movie we are going to look at two scenarios for getting a magazine masthead onto a magazine cover. Firstly, just a quick recap. This is where we are going, this is the finished version, and this is where we're at. So, in this, the cover_inprogress document, we want to place the masthead. I'm going to switch over to Illustrator. This is the masthead. The masthead has been converted into Outlines. The actual font used is Dido Bold.
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  1. 1m 57s
    1. Welcome
      36s
    2. Using the exercise files
      35s
    3. Looking at the history of magazine covers
      46s
  2. 8m 26s
    1. Understanding what makes a good magazine cover
      1m 46s
    2. Deciding between photography and illustration
      1m 6s
    3. Understanding the parts of a magazine cover
      5m 34s
  3. 21m 4s
    1. Choosing a cover image
      2m 59s
    2. Understanding the technical requirements
      4m 31s
    3. Cropping the cover image
      1m 59s
    4. Working with color and tonal adjustments
      3m 50s
    5. Retouching the cover image
      7m 45s
  4. 48m 6s
    1. Setting up the cover document
      3m 17s
    2. Placing and positioning the masthead
      4m 5s
    3. Positioning, scaling, and cropping the cover image
      3m 57s
    4. Combining the cover image and the masthead
      4m 28s
    5. Creating a color palette
      8m 47s
    6. Adding cover lines
      4m 27s
    7. Using paragraph styles with cover lines
      5m 32s
    8. Refining cover lines
      4m 54s
    9. Including additional elements
      8m 39s
  5. 15m 27s
    1. Creating a preflight profile
      3m 51s
    2. Making a print-ready PDF
      9m 23s
    3. Packaging and archiving the project
      2m 13s
  6. 34m 11s
    1. Setting up the Photoshop document
      6m 19s
    2. Placing and scaling the cover image in Photoshop
      3m 10s
    3. Combining the image and the masthead in Photoshop
      5m 48s
    4. Working with text in Photoshop
      9m 32s
    5. Creating a peeling sticker in Photoshop
      6m 15s
    6. Preparing for print in Photoshop
      3m 7s
  7. 35m 3s
    1. Setting up the Illustrator document
      4m 34s
    2. Placing, scaling, and cropping the cover image in Illustrator
      3m 30s
    3. Combining the cover image and the masthead in Illustrator
      3m 4s
    4. Adding more cover lines in Illustrator
      9m 41s
    5. Adding cover items in Illustrator
      9m 31s
    6. Preparing for print in Illustrator
      4m 43s
  8. 1m 11s
    1. Goodbye and next steps
      1m 11s

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Watch the Online Video Course Designing a Magazine Cover
2h 45m Intermediate Oct 08, 2012

Viewers: in countries Watching now:

What makes a good magazine cover? Author Nigel French examines the design of magazine covers, dissecting the cover and explaining the purpose of the different components that make up the whole design. He then covers the design process from start to finish in Adobe InDesign, going on to show alternative workflows that exclusively use Photoshop and Illustrator. Each workflow shows you how to place and scale your image, position the masthead, add cover text, and package the end result as a print-ready PDF.

Topics include:
  • The history of magazine covers
  • Choosing a cover image
  • Making color and tonal adjustments to the image
  • Placing and positioning the masthead
  • Positioning, scaling, and cropping the cover image
  • Creating a color palette
  • Adding cover text
  • Creating a peeling sticker effect
  • Preparing for print
Subject:
Design
Software:
Illustrator InDesign Photoshop
Author:
Nigel French

Placing and positioning the masthead

In this movie we are going to look at two scenarios for getting a magazine masthead onto a magazine cover. Firstly, just a quick recap. This is where we are going, this is the finished version, and this is where we're at. So, in this, the cover_inprogress document, we want to place the masthead. I'm going to switch over to Illustrator. This is the masthead. The masthead has been converted into Outlines. The actual font used is Dido Bold.

But so that there is no possibility for missing font problems to occur, the text has been converted to Outlines to vector shapes. So, the first approach is to place this vector file which is saved as a native AI file, Adobe Illustrator file, to place this in InDesign, and I can do this using drag and drop through Bridge, or as I'm going to do it this time, File > Place, or Command+D or Ctrl+D, and then in my Exercise folder, here we have the masthead.

Okay, having done it this way, if I want to edit this--as I will want to, because I'll want to change the color of the masthead according to the color palette that I'm using, from month to month--then I would have to go back to the original document in Illustrator, make the changes there, and then use my Links panel to update my link. Another possible drawback of using this approach is that when you place an Illustrator File or a Vector File, its preview can look very jaggy in InDesign.

Now, this is not going to effect how it prints. This is just how we are seeing it. And we can change to High Quality Display if we want see it looking nice and crisp. So, let's say I did want to change it, I would have to come back to Illustrator, and let's say we want it to be red. I would Save it, return to InDesign, and my Links panel now tells me that I have a Modified link, and then when I click Update, it updates in place.

So that's one approach The other approach, slightly different, and it's the approach that I'm going to use is not to place or drag and drop the masthead into InDesign creating a linked file, but rather to copy and paste it so that we have Editable Vectors in InDesign. So, I'm going to delete that right now. I'll come to my Layers panel, and I will create a layer for my masthead. Now, since I know that I want this layer to go beneath my currently selected layer, I'm going to hold down the Command Key, and since I want to name it at the same time, I will also hold down my Option key.

So, I'm holding down Command+Option or Ctrl+Alt for Windows, clicking on Create New layer, and I will call this masthead. And then that goes to the right place in the stacking order. So, now I'll come back to Illustrator I'm not really worried about what color it is at the moment, because I know that's going to change. So, I'm going to copy it, switch back to InDesign, and paste it.

Now, to change its color, I would need to do this: if I come and select it with my Direct Selection tool, we then see the various anchor points around the vector shapes, and I can change its color at will. So, rather than place the masthead, I prefer to copy and paste the vectors from Illustrator into InDesign for the added flexibility that that gives me.

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