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In this chapter we're going to talk about how you select elements inside of Illustrator, the many ways that you can select points and segments and paths and subpaths and all this great stuff, and the variety of different enhancements you can apply inside Illustrator as a result. It really is amazing as you'll see, and along the way we're going to create a couple of projects, here. We're going to start off with this creation of mine that I call Uzz and he's based on this one-eyed petroglyph over here on the left-hand side. This is another Native American petroglyph.
I believe it's once again Anasazi, and the great thing about this petroglyph, it was created long ago in a time before copyrights, so I can rip it off senseless, right. I can do anything I want with it and I can come up with Uzz, who's a totally copyrighted character. Belongs to me, awesome. That's the American way, man. Take something that's out there, make it your own. That's copyright law for you, truly is. And I've created Uzz to serve as a cloying corporate mascot. Now I'm not sure what exactly I'm going to be doing with Uzz. I don't even know which corporation he's going to represent. I've got to talk to my lawyers about that one. But I've decided to launch a big marketing campaign just to get some enthusiasm going around Uzz and it's the Wuv Uzz campaign. Should be a real hit, I believe.
And it starts off with this simpering, needy sort of statement on the part of Uzz. He goes, Hi! I'm Uzz! Won't u wuv me? So before you've even had time to think about Uzz, he wants your love. And then just in case you don't react properly, there's this tagline down here, Come on! Don't be a jerk! Wuv Uzz! (Uzz wuvs U!), after all. So see, I send it back at the user and that inspires guilt. So it's a perfect marketing campaign in that regard. There's the need and the plea and the guilt, and that all inspires a sort of froth of reaction that causes the end-user to go out and buy merchandise. That's the idea and I think it's going to be, like I said, I think it's going to be a real hit. So go ahead and open the document called Wuv Uzz.ai. It's found inside the 08_select_enhance folder.
And then join me for some Uzz wuvin' in the very next exercise.
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