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The name of this chapter is logos and specially text, which if I were you would make me a little skeptical. The very idea that I'm going to show you how to design a logo is an iffy proposition at best. Logo design is a specialized discipline that I couldn't begin to explain in a single chapter, even if I were an expert on the topic, which I am not. So instead I'll take you on a tour of the wealth of logo making features that Illustrator offers you. Simply put, if you can do it to a path outline, you can do it to type.
We'll start by customizing a single character of type to create a unique design worthy of printing on a T-shirt. Then I'll show you how to paste the logo along the top and bottom of a circle. And finally, you'll create a credible neon effect, starting with some hand-drawn letters, working your way through some blends in random brightness fluctuations, and then blurring the effect in Photoshop. This final effect pretty much tells the story. If by the end of this chapter you know how to create this, who cares what the chapter is called.
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