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One of the most insightful quotes regarding design was claimed by the legendary designer Saul Bass who said, Design is thinking made visual. So a direct correlation can be made between how you think and what you create. I think, therefore I design. In the previous movies we've learned how a creative brief and conceptual thinking methods can assist you in gathering specific information regarding a design project. But now we need to focus on good thinking in general, a lifestyle of thinking if you will.
This movie will answer the question how does a designer stay conceptually relevant? Equipping your design success means you need to saturate your mind with an ever-growing array of information. Designers should always be broadening their interests and knowledge base, so as to expand our potential for original and meaningful thought. This is done by taking in and understanding information from an ever-growing and diverse range of non-designed focus topics, it could be history, biology, architecture, mythology, biography, physics, dance, film, art criticism, whatever.
It's been said that reading is the equivalent of thinking with someone else's head. And that's exactly how you become a better thinker; you need to read. But remember the key to better thinking is to glean the information from outside our design industry. It's okay to redesign oriented content, but what will really open up the floodgates for your own unique thinking will be the information that has nothing to do with design whatsoever.
Knowing more in general will help you bridge together concepts and connect the dots as you brainstorm ideas. An article you read in a science journal might inspire the visual icon you create for a tech company, a historical biography might give you cultural cues that help you create a pattern design; it's about cultivating your design potential. Harvesting information like this will provide yourself with the intellectual assets needed to form visual ideas that a mainstream audience can relate to and resonate with.
Remember, you think, therefore you design. So start putting on someone else's head, make it a creative habit and turn your thinking into captivating visuals.
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