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I think, therefore I design

From: Drawing Vector Graphics

Video: I think, therefore I design

One of the most insightful quotes regarding design was claimed by the legendary designer Saul Bass who said, Design is thinking made visual. So a direct correlation can be made between how you think and what you create. I think, therefore I design. In the previous movies we've learned how a creative brief and conceptual thinking methods can assist you in gathering specific information regarding a design project. But now we need to focus on good thinking in general, a lifestyle of thinking if you will.

I think, therefore I design

One of the most insightful quotes regarding design was claimed by the legendary designer Saul Bass who said, Design is thinking made visual. So a direct correlation can be made between how you think and what you create. I think, therefore I design. In the previous movies we've learned how a creative brief and conceptual thinking methods can assist you in gathering specific information regarding a design project. But now we need to focus on good thinking in general, a lifestyle of thinking if you will.

This movie will answer the question how does a designer stay conceptually relevant? Equipping your design success means you need to saturate your mind with an ever-growing array of information. Designers should always be broadening their interests and knowledge base, so as to expand our potential for original and meaningful thought. This is done by taking in and understanding information from an ever-growing and diverse range of non-designed focus topics, it could be history, biology, architecture, mythology, biography, physics, dance, film, art criticism, whatever.

It's been said that reading is the equivalent of thinking with someone else's head. And that's exactly how you become a better thinker; you need to read. But remember the key to better thinking is to glean the information from outside our design industry. It's okay to redesign oriented content, but what will really open up the floodgates for your own unique thinking will be the information that has nothing to do with design whatsoever.

Knowing more in general will help you bridge together concepts and connect the dots as you brainstorm ideas. An article you read in a science journal might inspire the visual icon you create for a tech company, a historical biography might give you cultural cues that help you create a pattern design; it's about cultivating your design potential. Harvesting information like this will provide yourself with the intellectual assets needed to form visual ideas that a mainstream audience can relate to and resonate with.

Remember, you think, therefore you design. So start putting on someone else's head, make it a creative habit and turn your thinking into captivating visuals.

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This video is part of

Image for Drawing Vector Graphics
Drawing Vector Graphics

41 video lessons · 52572 viewers

Von Glitschka
Author

 
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  1. 2m 31s
    1. Welcome
      1m 26s
    2. Exercise files
      1m 5s
  2. 18m 36s
    1. What is illustrative design?
      54s
    2. A systematic creative process
      1m 26s
    3. Exploring analog tools
      2m 39s
    4. Exploring digital tools
      13m 37s
  3. 18m 31s
    1. Creative preparation
      1m 13s
    2. The creative brief
      2m 25s
    3. Creative thinking methods
      1m 2s
    4. Word associations
      1m 55s
    5. Mind mapping
      1m 55s
    6. Before. During. After.
      1m 26s
    7. I think, therefore I design
      2m 46s
    8. Selecting the appropriate style
      2m 57s
    9. Using reference material
      2m 52s
  4. 8m 50s
    1. Solid creative foundation
      53s
    2. Anyone can draw
      2m 17s
    3. Thumbnail sketching
      2m 34s
    4. Refining your drawn ideas
      3m 6s
  5. 44m 40s
    1. Workflow enhancements
      57s
    2. Keyboard shortcuts and recording actions
      2m 25s
    3. Keyboard shortcuts and recording actions: Demo
      13m 15s
    4. Using custom scripts
      6m 44s
    5. Graphic styles and custom color palettes
      8m 19s
    6. Using layers
      7m 15s
    7. Toggling Smart Guides on and off
      5m 45s
  6. 38m 59s
    1. Building your vector shapes
      1m 0s
    2. A roadmap for vector building
      4m 40s
    3. The clockwork method
      7m 4s
    4. Prime point placement
      3m 40s
    5. The point-by-point method
      8m 22s
    6. The shape-building method
      6m 46s
    7. Symmetry is your friend
      6m 1s
    8. Art directing yourself
      1m 26s
  7. 19m 54s
    1. Presenting your designs
      1m 4s
    2. Presentation formats
      5m 50s
    3. Revealing your designs
      1m 36s
    4. Writing a design rationale
      1m 56s
    5. Responding to client revisions
      3m 46s
    6. Renewable creative energy
      5m 42s
  8. 49s
    1. Next steps
      49s

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