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Adding a die cut or emboss to your print job can make a striking visual impact; it's a way of sculpturing and increasing a reader's engagement with your work. Learn about the various types of embossing and die cutting as well as the proper ways to set up your documents to achieve consistent results. Author Claudia McCue covers manufacturing concerns like cost, time, choosing the appropriate paper stock, and file formatting; preparing your artwork for embossing and stamping; and then designing your die-cut project in Adobe Illustrator or InDesign.
Creating an embossing die is a complex process, and when you look at the components here, you start to get an idea of that. Now here we're actually looking at the finished piece, and the components that created the embossed effect. But you'll understand when you see this what goes into the process. What he's putting inside the book Is going to push the paper up. That's the actually embossing die. And this is the concave version of that. And that's called the counter. You can see that it's hollow. So as that paper is compressed, using heat and pressure, it's going to be sculpted by those two dies.
The one on the bottom part of the paper's going to to push it up. It's going to be pushed into the hollow parts of the counter. And then it's going to be sculpted because of that process. And then they went one step farther, and then added a spot varnish on top of this. So, the result is something that's very shiny, it's very tactile, it has a lot of dimension to it and it's something that really draws the reader in, it grabs the buyers eye. But look at it closely. And get a sense of the artisanship that's involved in creating this. It really is a piece of sculpture that's used to create this dimensional effect on a printed piece.
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