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Graphic Design for Business Professionals
Illustration by Neil Webb

Graphic Design for Business Professionals

with Justin Seeley

Video: Welcome

Hello, and welcome to Graphic Design for Business Professionals.
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  1. 3m 53s
    1. Welcome
      1m 19s
    2. Using exercise files
      36s
    3. How to send feedback
      1m 14s
    4. Challenges explained
      44s
  2. 10m 56s
    1. Understanding the PARC system
      6m 1s
    2. Challenge: Applying the PARC system
      1m 19s
    3. Solution: Applying the PARC system
      3m 36s
  3. 15m 3s
    1. Understanding the importance of type
      6m 38s
    2. Finding font inspiration online
      3m 7s
    3. Challenge: Setting type
      1m 13s
    4. Solution: Setting type
      4m 5s
  4. 11m 53s
    1. Understanding the importance of color
      3m 27s
    2. Finding color inspiration online
      5m 41s
    3. Challenge: Create a color theme
      55s
    4. Solution: Create a color theme
      1m 50s
  5. 21m 18s
    1. Breaking down business cards
      3m 38s
    2. Setting up your business-card project
      3m 25s
    3. Adding graphics to your business card
      3m 8s
    4. Setting type on your business card
      7m 50s
    5. Getting your cards professionally printed
      3m 17s
  6. 7m 58s
    1. Setting up your envelope project
      1m 42s
    2. Adding graphics and text to your envelope
      3m 22s
    3. Printing your envelopes
      2m 54s
  7. 22m 34s
    1. Planning your flyer project
      6m 34s
    2. Adding images to your flyer
      3m 44s
    3. Adding text to your flyer
      5m 40s
    4. Styling the text of your flyer
      6m 36s
  8. 34m 27s
    1. Storyboarding your slides
      5m 57s
    2. Styling your master slides
      8m 10s
    3. Inputting info and data on your slides
      9m 8s
    4. Working with slide transitions
      9m 5s
    5. Exporting your slides to PDF
      2m 7s
  9. 1m 5s
    1. Goodbye
      1m 5s

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Graphic Design for Business Professionals
2h 9m Beginner Apr 17, 2014

Viewers: in countries Watching now:

Not a graphic designer? No problem. In this course, staff author and designer Justin Seeley shares graphic design secrets anyone can apply to make their business documents look great. No graphic design knowledge necessary!

Justin breaks graphic design into an easy-to-follow acronym, PARC, or proximity, alignment, repetition, and contrast, and shows how to apply these principles to everyday design challenges. He also shows how to use the two major tools in a designer's arsenal, typography and color, to grab attention and set the appropriate mood for your documents. Then you'll work together on four different design projects that you might encounter in any office: a business card, an envelope, a flyer, and even a presentation.

Topics include:
  • Applying the PARC system to design projects
  • Selecting and setting type
  • Creating a color theme
  • Adding images and illustrations
  • Preparing projects to be professionally printed
  • Designing a slideshow, business card, or flyer
Subjects:
Business Presentations Design Business Skills Freelancing Design Skills
Software:
Illustrator InDesign Keynote Photoshop PowerPoint
Author:
Justin Seeley

Welcome

Hello, and welcome to Graphic Design for Business Professionals. My name is Justin Seeley, and I'm a staff author here at lynda.com. This course is all about getting you ready for any and all graphic design challenges that might come your way in an everyday work environment. Over the next few hours, I'll be teaching you the basic principles of graphic design while we simultaneously work together on some real world projects. First up, we're going to tackle something called the PARC system, which breaks graphic design down into four basic concepts that we'll apply to our projects throughout the course.

From there, I'll introduce you to things like typography, which will help you grab the attention of your audience. And color, which will help you set the mood and tone for your design work. Once we've got all the building blocks in place, you and I are going to work together to create some real design projects of our own. We'll build things like a business card, a company envelope, flyers, and even a corporate presentation. I'm really excited to share all of this great stuff with you and I hope you're excited too. Remember, just because it doesn't say graphic designer on your business card, doesn't mean that you can't create some awesome and beautiful stuff, and hopefully by the end of this course I will have helped you get there.

Okay, enough chit chat, let's jump right in and get started with Graphic Design for Business Professionals.

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