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Avoid pitfalls, improve your design process, respond to demanding clients, and solve the creative problems that are involved in creating a logo. In this course, Von Glitschka shows you how to take care of the nitty-gritty, like quotes and contracts, and critical design decisions involved in building a brand identity package. Learn to define your client's expectations before the project begins with customer briefs and mood boards. Find out what the attributes of a great logo are, where to look for inspiration, and how to use sketches to propel you through the design process. Then Von turns to the business side and explains how to present your designs to clients and follow up on both positive and negative feedback. Finally, learn how to launch the logo and develop a narrative that will keep the visual style of the brand intact in the future.
(music playing) We're all well aware of the larger clients' brands. But not every client is a multinational corporation that can afford to have a team of designers from a big branding agency working on their behalf. In this course, we'll be covering working with clients while managing their expectations. How to do meaningful research in preparation for design, exploring potential concepts and directions. Understanding craftsmanship within the design process, effective formats for presenting your work, managing and replying to client feedback. So whether you're an independent designer, a boutique design firm employee, a marketing person, or an in house creative at a larger company. You can take the information I relay and easily adapt it into your own creative work flow.
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