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A great logo is often basic, composed only of essential parts, but simple is not always easy. Designer Nigel French distills over a decade of professional design and teaching experience in Designing a Logo. He discusses the principles and techniques of what makes a logo work, and explains type-only designs, type treatments, and logo symbols in depth. He also explores how to work with clients on defining job parameters and selecting a final design, as well as how to prepare the logo for print and web publication. Nigel demonstrates each of these techniques in the course of designing a new logo for a real client, so viewers can either follow along or apply the techniques to their own work. Exercise files accompany the course.
In this chapter we are going to take a look at exploring common type treatments and how they can apply to our logo. Some of these type treatments may not be appropriate for the kind of logo that you are doing and for the kind of logo that I'm doing. But they are interesting nonetheless. So we will be taking a look at these following different approaches: using transparency, using outlined type, putting type around a circle, using the company initials to create a monogram and warping type.
Let's begin with transparency.
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