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A great logo is often basic, composed only of essential parts, but simple is not always easy. Designer Nigel French distills over a decade of professional design and teaching experience in Designing a Logo. He discusses the principles and techniques of what makes a logo work, and explains type-only designs, type treatments, and logo symbols in depth. He also explores how to work with clients on defining job parameters and selecting a final design, as well as how to prepare the logo for print and web publication. Nigel demonstrates each of these techniques in the course of designing a new logo for a real client, so viewers can either follow along or apply the techniques to their own work. Exercise files accompany the course.
Female speaker: Exercise files for this course are available to Premium subscribers of lynda.com. However, you are encouraged to follow along by creating your own logo from scratch. The exercise files may use fonts that are not installed on your machine. If you get a message regarding missing fonts, simply select Open to allow your machine to substitute the font.
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