Designing a Logo
Illustration by Richard Downs
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Exercise files


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Designing a Logo

with Nigel French

Video: Exercise files

Female speaker: Exercise files for this course are available to Premium subscribers of lynda.com. However, you are encouraged to follow along by creating your own logo from scratch. The exercise files may use fonts that are not installed on your machine. If you get a message regarding missing fonts, simply select Open to allow your machine to substitute the font.

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Watch the Online Video Course Designing a Logo
2h 57m Intermediate Sep 17, 2008

Viewers: in countries Watching now:

A great logo is often basic, composed only of essential parts, but simple is not always easy. Designer Nigel French distills over a decade of professional design and teaching experience in Designing a Logo. He discusses the principles and techniques of what makes a logo work, and explains type-only designs, type treatments, and logo symbols in depth. He also explores how to work with clients on defining job parameters and selecting a final design, as well as how to prepare the logo for print and web publication. Nigel demonstrates each of these techniques in the course of designing a new logo for a real client, so viewers can either follow along or apply the techniques to their own work. Exercise files accompany the course.

Topics include:
  • Choosing the right typeface
  • Exploring transparency, warped type, and other treatments
  • Working with line, shape, and imagery in a logo symbol
  • Considering current trends in logo design
  • Fine-tuning a design after client selection
  • Drawing up usage guidelines
Subject:
Design
Software:
Illustrator InDesign
Author:
Nigel French

Exercise files

Female speaker: Exercise files for this course are available to Premium subscribers of lynda.com. However, you are encouraged to follow along by creating your own logo from scratch. The exercise files may use fonts that are not installed on your machine. If you get a message regarding missing fonts, simply select Open to allow your machine to substitute the font.

Find answers to the most frequently asked questions about Designing a Logo .


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Q: Where can I learn more about graphic design?
A: Discover more on this topic by visiting graphic design on lynda.com.
 
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Exercise files video

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Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.


Exercise files

Exercise files video

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Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

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