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Adding a die cut or emboss to your print job can make a striking visual impact; it's a way of sculpturing and increasing a reader's engagement with your work. Learn about the various types of embossing and die cutting as well as the proper ways to set up your documents to achieve consistent results. Author Claudia McCue covers manufacturing concerns like cost, time, choosing the appropriate paper stock, and file formatting; preparing your artwork for embossing and stamping; and then designing your die-cut project in Adobe Illustrator or InDesign.
Before we start talking about the mechanics of foil stamping I think it might be inspirational to see some great examples of foil stamping in use. Now when you hear foil you think metallic and a lot of foil stamping is metallic foil stamping and this is a beautiful piece that has some metallic foil on it. And it also has die-cutting and embossing. This is pretty much every wonderful thing you could do to a piece of paper except put ink on it. If you look at that script G in the background, you might think that's black ink, but it isn't. It's actually a clear foil.
And it's a little hard to show you here. But all it does is put shine in that area. It's similar to the effect that you would get with a spot varnish. But it's a much higher shine, it's a beautiful piece showcasing all the things that these guys know how to do with foil stamping, and embossing, and die cutting. And here's another example of clear foil. Here it's being used in combination with a blind emboss. And it adds just a little bit of color to the paper. It adds a pearlescent look so it's very slightly opaque and it makes the ampersand a little bit lighter that the paper around it.
But, it's also a bit pearlescent and it's a very subtle effect that's really beautiful overall. And this piece is using two combination dyes. Now combination dye performs both embossing and foil stamping simultaneously. So there's one combination die that performs the embossing and applies the gold foil and another combination die for the embossing and the blue foil. And you can imagine the precision and the planning involved in creating a piece like this. But it really is a work of art when it's finished.
So when you see these, let that inspire you. Let that make you think of what you can do that goes beyond just ink on paper.
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