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Join illustrative designer Von Glitschka as he deconstructs the creative process to teach you how to develop and create precise vector graphics. The course begins with an overview of his methodology for design and drawing—analog methods that are vital to digital workflows. Next, discover how to prepare yourself and your client for the project by defining the scope and expectations early on. With the creative brief ready and ideation explored, Von jumps into sketching, refining, and creating vector graphics through simple build methods. He continues to art direct the work and conducts digital and physical presentations of the final designs. The last chapter includes some workflow enhancements designed to save you time and conserve your creative energy for future projects.
My name is Von Glitschka and I love to draw. I've been drawing professionally for over 25 years. My work reflects a symbiotic relationship between design and illustration. I like to call it illustrative design. Often a graphic problem requires an illustrative approach to solve it, be it a brand character design, an app icon, a promotional graphic or a new logo design. Design is an amazing alchemy of images and text that can powerfully communicate ideas.
But developing and executing on those ideas requires an illustrative style that can be very challenging for a designer not adept at drawing. The key to success is developing a systematic creative process, starting with creative thinking and refining your drawing skills and ultimately turning your ideas into precise Vector graphics that can be used virtually anywhere. The approach and methods I share in this course will introduce you to illustrative design, making the creative task easier and more efficient, ultimately helping you to produce a greater range of ideas in your own work.
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