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The web is an ever-changing landscape. As designers, we now have to be cognizant of all of the new screen sizes and devices that are constantly flooding the market. The days of designing a basic desktop version of a web site are over, and as designers, we must adapt. In my opinion, the web isn't necessarily a target by itself anymore; instead, it's becoming more of an overarching category that now encompasses many targets that we must design for. So what's the one thing that all of these targets have in common? Screens. Whether it's a desktop, a laptop, an iPad, or a playbook, we have to know and understand the screens on which our designs are being viewed, so that we can provide a better user experience for the end user.
If you're making the jump from traditional or print design into the world of web, don't be scared. Sure, the web might be something new, but it's also full of new and exciting possibilities. We're able to do things on the web that we never even thought about doing in a print design. That's what makes the web so amazing. Also, in print, there are rules--on the web, not so much. Sure, there are guidelines and best practices, but for the most part it's the wild, wild west out here for us designers. As they say, with great power comes great responsibility, and in web design, it's no different.
Throughout this course, I'm going to reference various ways that you can enhance your designs to be more screen-friendly, and I'll also be discussing things like high-resolution displays-- or Retina graphics--touch interfaces, and mobile layouts. Remember, the game is changing and as designers, we have to keep up so we aren't left behind. So I wanted to take a moment to discuss with you the premise of designing for screens, because as I said, we're no longer just designing for the web; we're designing for individual ecosystems and experiences that our users are going to take going forward using many different devices, and if you're not up to speed with everything that's going on, you're going to leave both yourself and your users out in the cold.
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