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This chapter is about designing a logo symbol. Your logo doesn't necessarily need a symbol; perhaps it's type only. But having a symbol is probably preferable and that symbol doesn't necessarily need to be anything complicated. In fact it's better if it's something really simple. The world's most successful logos use nothing more than simple shapes. They are alarmingly simple when you break them down. Perhaps it's nothing more than a line or a square or a rectangle, a circle or an ellipse, a star or a triangle incorporated with the type.
Or perhaps it's some kind of representational imagery that is related to the type of business that you are in. Common sources of inspiration for such representational imagery are animals or nature or buildings or if none of those do it, you can always just go with an abstract shape. I am also going to be talking in this chapter about trends in logo design and how to avoid being a victim of logo design fashion and we will be seeing how we can trace an image from a hand- drawn sketch or Live Trace it with an Illustrator. I will also be looking at the option of using stock or Clip Art.
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