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A great logo is often basic, composed only of essential parts, but simple is not always easy. Designer Nigel French distills over a decade of professional design and teaching experience in Designing a Logo. He discusses the principles and techniques of what makes a logo work, and explains type-only designs, type treatments, and logo symbols in depth. He also explores how to work with clients on defining job parameters and selecting a final design, as well as how to prepare the logo for print and web publication. Nigel demonstrates each of these techniques in the course of designing a new logo for a real client, so viewers can either follow along or apply the techniques to their own work. Exercise files accompany the course.
This chapter is about designing a logo symbol. Your logo doesn't necessarily need a symbol; perhaps it's type only. But having a symbol is probably preferable and that symbol doesn't necessarily need to be anything complicated. In fact it's better if it's something really simple. The world's most successful logos use nothing more than simple shapes. They are alarmingly simple when you break them down. Perhaps it's nothing more than a line or a square or a rectangle, a circle or an ellipse, a star or a triangle incorporated with the type.
Or perhaps it's some kind of representational imagery that is related to the type of business that you are in. Common sources of inspiration for such representational imagery are animals or nature or buildings or if none of those do it, you can always just go with an abstract shape. I am also going to be talking in this chapter about trends in logo design and how to avoid being a victim of logo design fashion and we will be seeing how we can trace an image from a hand- drawn sketch or Live Trace it with an Illustrator. I will also be looking at the option of using stock or Clip Art.
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