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Designing the back cover

From: Designing a Book Cover

Video: Designing the back cover

Let's move on to designing the back cover and this is going to involve adjusting some of the artwork on the front cover and of course putting the type and a space for the barcode and the price on the back cover. So, what we have here is a masking layer that is hiding everything that is currently on the back cover and the spine, and I've been using that throughout so that while designing the front cover, I'm just able to focus on that without the distraction of what may be happening on the back and the spine, although of course ultimately I want to tie all of the elements together.

Designing the back cover

Let's move on to designing the back cover and this is going to involve adjusting some of the artwork on the front cover and of course putting the type and a space for the barcode and the price on the back cover. So, what we have here is a masking layer that is hiding everything that is currently on the back cover and the spine, and I've been using that throughout so that while designing the front cover, I'm just able to focus on that without the distraction of what may be happening on the back and the spine, although of course ultimately I want to tie all of the elements together.

So, I'm going to come to my Layers panel and turn off that mask and we can see that the artwork now extends beyond the bounds of the front cover. It's not strictly necessary to do this and there are other ways to approach it, but, I'm going to take these three black or gray partially transparent rectangles, group them together, they are currently grouped, which is why they have the dotted line around them, and then I'm going to paste them inside the red rectangle at the back.

So that that red rectangle will crop them and then from that point onwards we'll be able to approach this as one single unit and we can extend it beyond the whole canvas of front, spine, and back covers. So, here's where I'm going with this. Having grouped these three shapes together, I'm going to cut them, select the red rectangle that is behind them or was behind them, and then come to the Edit menu and choose Paste Into, and we can see that these shapes are now cropped by that red rectangle and I'm now going to extend the red rectangle, let me turn my guides on by pressing W, and I'll extend that across to the bleed guide on the left-hand side, and there we have our back cover design or our back cover field of color.

I'm also going to extend this bar of gray that goes along the top, add the continuity all the way across the spine and back cover. Next thing I want to do is place the text, and while not strictly necessary, it may be an idea to create a layer for this. I've already created a layer. If you need to create a layer, come to this one right here, Create New Layer, name it and I'm selecting this layer so that when I come to the File menu and choose Place in the Beyond the Front Cover folder there is a folder called Back Cover Text. Choose the appropriate text file.

I've got my Show Import Options checked, which is why I am seeing this dialog box here. I can move right through that. There I have my loaded type cursor. I'm now going to press W to see my guides, because I want to use these guides as an indication of placement. A lot of guides we have on the page here back in a much earlier movie, it seems like a very long time ago now, we divided our page into 10 columns and I want to use six of these 10 columns. I'm going to have two grid squares empty on either side, and I want to start my text one grid square from the top of the red area.

So, I'm going to click and drag across six of those grid squares, let me see that's -- That's right. Now that I have the text in there, I think we can hide those guides by pressing W, and maybe let's get in a little bit bigger in magnification, so we can work more easily with the text. Command+ Spacebar and click-and-drag over that area. I'm now going to select the text and I notice that I've got some weird character here.

An apostrophe did not translate. So, if you see any of these, let's sort those out right away. Everything else is in good shape. I'm now going to Select All, and for continuity I'm using the same typeface as is used for the author and title, Gotham, and if you don't have it, you can use a similar sans serif typeface like Helvetica or Myriad Pro. So, I'm going to press Command+6 or Ctrl+6 to jump to my Font menu, type in Gotham and I'm going to use the medium weight to this.

The size that I'm going to use is 11 points, with 14 point leading, and I would also like a lot of this space between these two paragraphs. We have two paragraphs here and we can verify that if we work with our Hidden Characters on, but of course, to do that we'll also need to see our guides. The only problem there is that my layer is red, meaning that my paragraphs symbols are also red. So, I'm going to change the color of that to green. Now we can see the guides much more easily.

Anyway, in this second paragraph, I'm going to come to my Paragraph Formats and we'll have a half line of space. So, if we're using 14 point leading, that will be a 7-point space before. And there is our back cover text. In addition to this, we also need the price and I'm going to include just a solid white rectangle to indicate where the barcode will go.

So again, using my grid, there's a rectangle for the barcode. That's plenty big enough, solid white, no stroke, and then I'm going to use my Type tool and just click-and-drag to make another small text frame, adhering to the grid, as well, but this time I'll come one more grid square to the left and we'll just type in the price, and let's see. How much are we going to charge for this? Of course, we're not really charging anything for it.

It's completely fictitious, but if it were real, that sounds about right, and rough conversion. Things are always cheaper in the States, aren't they? Again, we're going to use Gotham. So, switch to the Character Formats, Command+6 to jump to the Font menu, we'll use the same weight, and because we're working with prices here it would be nice to have this text to be flush.

So, I've inserted a tab there. I'm going to come to the Type menu, choose my Tab ruler and we'll click on that to add a tab and then while that tab is selected, click on the Right to Justify Tab icon. So, there are just a few more things that I'd like to do to the text. Firstly, I would like to change the color. the black on the red is not as readable as it could be. So, with those two text frames selected, I'm going to come to my Swatches panel, choose Formatting Affects Text and apply Paper.

Next, I would like to remove the hyphenation from the text. So, I'm going to insert my type cursor in that text frame, Select All, let's just zoom in on this, Command and Spacebar or Ctrl+Spacebar, click-and-drag, and I'm going to uncheck Hyphenate. The next thing is I would just like to change the way the text is ragging. I don't want this term, East Asia, to break across two lines.

So, I could use a no break or considering we are working with such a small amount of text, I would probably just insert a line break. Shift+Return right there. I also want to bring down the word "of" and then unfortunately that's meaning quite a large gap at the end of the third line. I'm going to see if we can improve upon that slightly by selecting the whole paragraph and applying a little bit of tracking across the paragraph.

Alt+Left Arrow and I think that's the lesser of the evils there, to have the word "propaganda" on that third line. So, there we have the back cover design and text.

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Designing a Book Cover

36 video lessons · 20267 viewers

Nigel French
Author

 
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  1. 2m 42s
    1. Welcome
      58s
    2. Using the exercise files
      1m 44s
  2. 29m 57s
    1. The project brief
      2m 30s
    2. Doing research
      4m 16s
    3. Setting up a document in InDesign CS5
      5m 4s
    4. Setting up a document in InDesign CS4
      6m 4s
    5. Putting your InDesign CS5 document on a grid
      3m 2s
    6. Putting your InDesign CS4 document on a grid
      4m 31s
    7. Setting up the document in Illustrator and placing it on a grid
      4m 30s
  3. 40m 39s
    1. Creating hand-drawn type with the Blob Brush tool
      4m 13s
    2. Using Live Paint to color type
      3m 40s
    3. Choosing typefaces
      3m 42s
    4. Creating a simple illustration using the Pen and Gradient tools
      8m 43s
    5. Applying type effects
      5m 42s
    6. Manual tracing
      4m 42s
    7. Using the gradient and transparency effects
      9m 57s
  4. 17m 27s
    1. Distressed type
      5m 42s
    2. More distressed type
      3m 35s
    3. Using mirrored type
      3m 34s
    4. Using giant wraparound text
      3m 56s
    5. Starting text on the cover
      40s
  5. 13m 7s
    1. Illustrating concepts with abstract shapes and transparency
      6m 27s
    2. Representing the book content with icons
      6m 40s
  6. 24m 8s
    1. Using historic photography
      6m 21s
    2. Using Illustrator to create a simple illustration
      4m 19s
    3. Using gradient mesh in Illustrator to create a simple illustration
      4m 55s
    4. Using Live Trace on a photograph
      3m 52s
    5. Using black-and-white images creatively
      4m 41s
  7. 25m 30s
    1. Developing a book set
      2m 50s
    2. Designing the back cover
      8m 42s
    3. Designing the flaps
      2m 41s
    4. Designing the spine
      11m 17s
  8. 12m 56s
    1. Using spot varnish
      4m 30s
    2. Preflighting your document
      4m 51s
    3. Preparing the PDF
      3m 35s
  9. 13s
    1. Goodbye
      13s

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