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Designing a Logo for a Media Company
Illustration by John Hersey

Designing a Logo for a Media Company

with Nigel French

Video: Welcome

(music playing) Hi! I'm Nigel French. Welcome to Design projects Designing a Logo for a Media Company. A few years ago I recorded a course for lynda.com, Designing a Logo. I'm very happy that it's proved a popular title; this course is a companion piece. We're looking at creating a logo and several variants of that logo for a startup video production company Red30 Media.

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Watch the Online Video Course Designing a Logo for a Media Company
53m 51s Intermediate Mar 21, 2013

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In this short project course, Nigel French reviews the creative brief for a fictional media company and explains how to approach the challenges presented when creating a company logo. The course covers the preliminary research and sketching phases before exploring numerous potential solutions with Adobe Illustrator.

Topics include:
  • Understanding what makes a good logo
  • Assessing the scope of the job and your client's needs
  • Developing ideas in Illustrator
  • Presenting concepts to clients
  • Creating print- and screen-ready logos
Subjects:
Design Logo Design Projects Design Skills
Software:
Illustrator
Author:
Nigel French

Welcome

(music playing) Hi! I'm Nigel French. Welcome to Design projects Designing a Logo for a Media Company. A few years ago I recorded a course for lynda.com, Designing a Logo. I'm very happy that it's proved a popular title; this course is a companion piece. We're looking at creating a logo and several variants of that logo for a startup video production company Red30 Media.

While this is a fictional client, I'll be going through all the steps of creating the logo, from the initial client meeting, all the way through to preparing the final logo files for use in print and on screen. I'll be sharing my full processes and methodology and showing you my ideas, even the bad ones, so that you can see how through a process of refinement and reworking and collaboration, we can ultimately drill down to an effective design solution.

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