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In this short project course, Nigel French reviews the creative brief for a fictional media company and explains how to approach the challenges presented when creating a company logo. The course covers the preliminary research and sketching phases before exploring numerous potential solutions with Adobe Illustrator.
(music playing) Hi! I'm Nigel French. Welcome to Design projects Designing a Logo for a Media Company. A few years ago I recorded a course for lynda.com, Designing a Logo. I'm very happy that it's proved a popular title; this course is a companion piece. We're looking at creating a logo and several variants of that logo for a startup video production company Red30 Media.
While this is a fictional client, I'll be going through all the steps of creating the logo, from the initial client meeting, all the way through to preparing the final logo files for use in print and on screen. I'll be sharing my full processes and methodology and showing you my ideas, even the bad ones, so that you can see how through a process of refinement and reworking and collaboration, we can ultimately drill down to an effective design solution.
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