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A successful business card design needs to be both professional and functional. It might be the first piece of branding someone sees relating to a company, so it should make a positive impression. Designer Nigel French shares his techniques and experience in Designing a Business Card. He walks through the fundamental decisions, such as what information to include, what size and orientation the card should have, and whether to use both sides. He demonstrates how to set up a template and work with type alignment and color. Nigel also discusses paper selection and preparing the file for printing. Example files accompany the course.
Hi, my name is Nigel French. Welcome to this short series on creating a business card. Before we get going, let's ask ourselves what makes a successful business card? A good business card should give a strong first impression of your company. It's probably the first piece of branding that anyone sees relating to your company. So it needs to look professional and the information on it needs to be clearly and accurately displayed and of course we want people to keep the business card. We don't want them to toss it.
For them to keep it, obviously it needs to look professional but it also needs to be functional and that is to some extent determined by its size. We will talk about the pros and cons of working with standard and non-standard business cards, but before we do that let's decide what we want to include on our business card.
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