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Join illustrative designer Von Glitschka as he deconstructs the creative process to teach you how to develop and create precise vector graphics. The course begins with an overview of his methodology for design and drawing—analog methods that are vital to digital workflows. Next, discover how to prepare yourself and your client for the project by defining the scope and expectations early on. With the creative brief ready and ideation explored, Von jumps into sketching, refining, and creating vector graphics through simple build methods. He continues to art direct the work and conducts digital and physical presentations of the final designs. The last chapter includes some workflow enhancements designed to save you time and conserve your creative energy for future projects.
Coming up with ideas should never solely rely on a question and answer approach to information gathering. You also need to balance it with unexpected research and discovery methods as well. Here are some fun conceptual thinking methods you can use to break free from routine, and step into the realm of the unexpected, after all that's where all great ideas come from. The three conceptual thinking methods I'll cover are, Word Associations, Mind Mapping, and one called Before, During and After.
With these simple methods you'll be able to leverage ideas, that would otherwise be left untapped, and make connections that could have easily gone unnoticed or may have been overlooked altogether. We'll cover each of these methods in greater detail in the following movies. Reference your Exercise Files to use them within your own creative process, and unlock great ideas for your clients.
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