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Coming up with ideas should never solely rely on a question and answer approach to information gathering. You also need to balance it with unexpected research and discovery methods as well. Here are some fun conceptual thinking methods you can use to break free from routine, and step into the realm of the unexpected, after all that's where all great ideas come from. The three conceptual thinking methods I'll cover are, Word Associations, Mind Mapping, and one called Before, During and After.
With these simple methods you'll be able to leverage ideas, that would otherwise be left untapped, and make connections that could have easily gone unnoticed or may have been overlooked altogether. We'll cover each of these methods in greater detail in the following movies. Reference your Exercise Files to use them within your own creative process, and unlock great ideas for your clients.
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