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Before a designer can create effectively, they need to think effectively. In other words, you can't design in a vacuum. Before we set forth to create any design we have to make sure we have all the information needed, so we can develop and design from an informed perspective. Ironically, the least creative part of the creative process, artistically speaking is probably the most important part: the thinking behind the design. In this part of the course, we'll go over basic ways to prepare for the ideation aspects of a design project.
So you'll be prepared to create appropriately. In this chapter, we'll cover topics such as how to harvest vital information using creative briefs, conceptual thinking methods, how to improve your design thinking, discerning appropriate styles for your projects, and using reference to improve your drawn designs. With this type of information gathering firmly in place, you'll be well-equipped to move forward with your creative ideas.
So, sit back and enjoy the ride.
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