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Adding a die cut or emboss to your print job can make a striking visual impact; it's a way of sculpturing and increasing a reader's engagement with your work. Learn about the various types of embossing and die cutting as well as the proper ways to set up your documents to achieve consistent results. Author Claudia McCue covers manufacturing concerns like cost, time, choosing the appropriate paper stock, and file formatting; preparing your artwork for embossing and stamping; and then designing your die-cut project in Adobe Illustrator or InDesign.
If you're working on a project that involves multi-level embossing, you should first consult with your printer or die maker, and let them tell you how to prepare your artwork properly so that you get the result that you have in mind. We're working on a project for a client who's creating their annual report, and they want to do something with their logo to make it look more interesting. This is their logo and, rather than just printing it, they've decided that they want to emboss it. And rather than using a simple single level emboss, they want to do a multilevel emboss.
So they've provided us this comp that they created in Photoshop that gives us a rough idea of what they have in mind. The three little arcs at the left are going to emboss at different depths. The left arc just slightly. The middle arc a little bit more and then the third arc is going to emboss the most deeply. So this is something we could provide to our dye maker but we have to give them artwork to use. So this is how our dye maker has asked us to supply the art. It's going to be vector art supplied in illustrator, and we've used spot colors to indicate the different levels of embossing.
The light orange is going to be the slight emboss. The dark orange is going to be the more pronounced emboss and, then, the green is going to be the deepest of all. The text, incorporated, is just going to print in a metallic silver. And knowing where that falls in relationship to the logo, helps the die maker know how to register the embossing die to the printed sheet that they're going to emboss later. And how are they going to use this art work? They're going to use it to mill a brass die and each separate color is going to enable them to mill to a different depth. And that's how the composite dye is going to be created, and we think that kinetECO is going to really like the way their annual report looks.
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