Creating and Adapting a Logo
With Deke McClelland
Liked by 2,600 users
Duration: 3h 29m
Skill level: Intermediate
Released: 4/1/2015
Course details
Learn how to create an eye-catching logo from scratch and adapt it to fit a variety of applications: from business cards to banner ads. Join Deke as he works with art director Danielle Fritz on a logo concept for Frontiers Unlimited (a space tourism company with big ambitions!) and then as he vectorizes the design using Illustrator and Photoshop. He'll take you through every step in the process, from identifying the brand's objectives to creating the base artwork, adding typography, assigning spot colors for print, adding device-independent color and shading, and integrating some intriguing touches of photorealism. Lastly, he'll show how to change the orientation of the graphic so that it can work in many different layouts. In the end, you'll have a memorable logo that communicates your brand's personal or corporate values in a single glance.
Skills you’ll gain
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Certificate of Completion
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Contents
What’s included
- Practice while you learn 1 exercise file
- Learn on the go Access on tablet and phone