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Create a logo mark

From: Illustrator CS5 Essential Training

Video: Create a logo mark

So you've already gone through several chapters about learning how to use Illustrator. Let's stop for a moment now and actually apply some of the knowledge that we've learned. Let's create a very basic project from scratch, say maybe creating a logo mark for a company. Now until now we've been using examples from this fictional company called Hansel and Petal, a flower shop. So let's go ahead now and create a logo for this flower shop. Let's begin by choosing Print Document here from the Welcome screen, and where it says New Document Profile, I'm going to choose Print and click OK.

Create a logo mark

So you've already gone through several chapters about learning how to use Illustrator. Let's stop for a moment now and actually apply some of the knowledge that we've learned. Let's create a very basic project from scratch, say maybe creating a logo mark for a company. Now until now we've been using examples from this fictional company called Hansel and Petal, a flower shop. So let's go ahead now and create a logo for this flower shop. Let's begin by choosing Print Document here from the Welcome screen, and where it says New Document Profile, I'm going to choose Print and click OK.

Now for this logo, I'd like to create some kind of an abstract flower shape. Rather than struggle with the Pen tool and drawing this flower from scratch, I'm going to use some very basic shapes, in this case just a whole bunch of circles. I'll use those circles to build my final shape using the Shape Builder tool. So to get started, I'll need to create some circles. In the Tools panel, I'm going to choose now the Ellipse tool. Of course, I could simply click and drag and also hold down the Shift key to create perfect circles, but I know the exact size that I want to create my circle at.

So instead of wasting time trying to eyeball it and get it perfect on the screen, I'm going to press Undo now. To do that, instead of clicking and dragging, I'll simply click and release the mouse to bring up the Ellipse dialog box. Since I want to create a perfect circle, I'll enter a value of 100 points for the Width. Hit the Tab key and 100 points for the Height. Now I'll click OK to create that perfect circle here on my screen. I want to zoom in a little bit closer here so I could see better what I'm doing. So I'm going to press and hold the Command and Spacebar or Ctrl+Spacebar to just temporarily toggle to the Zoom tool.

I'm not going to click and drag to draw a marquee around this circle. Then release the mouse and then release the keyboard keys. So now I've created one circle, but I need to create a few more. Rather than draw additional circles, I could simply make copies of my existing one. So I'm going to go now and choose to select my regular Selection tool. I'll position my cursor just about anywhere inside of the boundary of the circle here. I'm going to click and drag and drag it towards the right. As I do so, I'm going to hold down the Shift key on my keyboard. That will constrain movement to be just exactly to the right here, not allowing me to go up or down.

At the same time, I'm also going to hold down the Option key or the Alt key on Windows. You can see now that my cursor changes to a double arrow, which means that I'm now not dragging the original. Instead, I'm now dragging a copy of that circle. I'm going to drag it all the way to the right and because I have my Smart Guides turned on, the intersect indicator allows me to know that right now both circles intersect each other at that particular point. So I'm going to go ahead now and first release the mouse. Then I'll release the keyboard keys that I was holding down.

By the way, if your Smart Guides do not show up, they may not be on. Press Command+U on your keyboard or Ctrl+U to activate Smart Guides. So I now have two circles that touch each other just at this one point right here. I want to create two other additional circles. So what I'm going to do is click and then drag to marquee select these two, so now both circles are selected. Now I need to create two more circles, but again instead of drawing them, I'm simply going to take the ones that I have right now and copy them. However, the two new circles that I want to create have to be rotated to a different orientation.

So to do that, I'm going to use the Rotate tool. Inside of the Tools panel here is this tool called the Rotate tool. The keyboard shortcut for that is the R key. While we're going to spend some time learning how to use this tool in depth later on in our title, for now I want to do very simple action. I'm just going to go ahead now and double-click on the Rotate tool itself. Doing so brings up the Rotate dialog box, which allows me to rotate my selected elements numerically. I want to change the angle here from 45 degrees to 90 degrees.

Instead of clicking OK, which would rotate both of these circles right now 90 degrees, I'm going to click on the Copy button, which would now rotate copies of these two circles. So at this point right now, I have four different circles in my document. It may not look like much right now, but we're going to use this as a basis to create our abstract flower for the logo design. The circles that we've created are using attributes of white fills and black strokes. We'll talk more about fills and strokes later on in our title. But for now, it's going to be easier to work with this if I set the fills for these circles to be none instead of white.

So once again, I'm going to switch back to my Selection tool. I'll click and drag to marquee select all four circles. Then up in the top left over here in the Control panel, I'm going to click on this pop-up right here, which is the fill indicator. I'm going to choose the None option, which is in the upper left of that dialog box. So now you can see how these four circles actually overlap each other. In reality, I've created these four different circles because I simply want to you to get to these overlapping areas. As you can see, these four sections right over here are going to act as the basis for our flower.

If I wanted to now go ahead and use a Pen tool to draw them from scratch, it'll be much more difficult to do so. However, by using the Shape Builder tool, I can very quickly get at the shapes I'm trying to create. All these shapes are currently selected, so I'm going to move over here now to the actual Shape Builder tool and select it. I'll move my cursor now over these existing shapes. You can see that right now, the Shape Builder tool is ready to start working with them. In this case, I don't want to use the Shape Builder tool to add objects together.

I'd actually like to remove everything except for these four petals for my flower. So remember, to subtract areas when using the Shape Builder tool, I'm going to hold down the Option key or the Alt key on my keyboard. Notice now my cursor changes to a minus sign. If I click and drag right now into this area, that area becomes removed. While still holding down that Option key, I'm simply going to click in these other areas here to remove them, leaving me just with the four petals that I need. So as you can see right now, I started out by drawing a very simple circle.

I made a few copies of it, but now I've ended up with something far more complex. But wait, we're not done just yet. I want to make this even a little bit more complex. These shapes are still selected. So I'm going to go back to the Rotate tool and once again double click on it to bring up the Rotate dialog box. But this time, I'm going to change the angle to 45 degrees. Once again, click on the Copy button. So what I've now done is I've taken those four petals and I've rotated a copy of those four petals.

Now, my result is eight petals and I have a far more complex looking flower. What's more? Because of the shape of these petals, some of those actually overlap in certain areas as you can see in here. I actually like those overlapping areas. I'm going to take advantage of using them to make a far more interesting logo mark. So at this point, I've created basic shapes that I needed. Now I want to add some color and really bring all of this together. So I'm going to do a few things here. First, I'm going to come all the way up over here to this dock and expand it.

That will allow me to see all the swatches that I have here, all the colors that exist in this document. Where do these colors come from? Well, they're here by default inside of the Print profile, which we used when we first created this document. Next, I'm going to come over here to the Tools panel. I'm going to double-click on the Shape Builder tool. This brings up the Shape Builder Tool Options dialog box. And since I now want to use the Shape Builder tool not only to actually combine and build shapes, I also want the tool to be able to color my objects as well.

So where it says Pick Color From in the Options section right here, I'm going to choose to check this option here called Cursor Swatch Preview. When I click OK, you can now see that as I move my cursor around, a little box appears or actually three boxes appear right above my icon. Now I'm going to come over to my Swatches panel. I'm going to click on the yellow option right here. You notice that right now above my cursor, a large yellow square appeared. Immediately to the left of that yellow square is a red square.

Immediately to the right of it is a green square. In fact, if you look at my Swatches panel, you could see the same exists right here. To the left, I have a red swatch. To the right, I have a green swatch. So right now, these three boxes are showing me a small snapshot if you will of my Swatches panel. I have the ability to actually navigate between different colors by using the arrow keys on my keyboard. So if I hit the Right Arrow, if you look at my Swatches panel, each of the colors moves towards the right.

If I hit the Left Arrow key on my keyboard, I move towards the left. I toggle between the different swatches that way. In this case, I want to start by coloring in the outer leaves using a very light or bright green color. So I'm going to hit the Right Arrow key until I navigate to this green color right here. It's about a 20% cyan and 100% yellow. Now remember, in order to use the Shape Builder tool on objects, I need to have all those objects selected. Right now, only four of my petals are selected, but I would need to actually select all eight of them.

Now because, I have nothing else at all inside of my document, the fastest way to select everything here is to actually press Command+A or Ctrl+A on Windows to Select All. Notice that right now, all the objects or shapes are selected in my document. I can now get started coloring my artwork and building it using the Shape Builder tool. So I'm going to start by bringing my cursor over to the top petal right here. I'm going to go to click. That's now going to go ahead now and fill that with my selected color, which is this nice bright green color.

I'm now going to continue to do that with the other outer petals as well. Again, each time that I click here, the Shape Builder tool is automatically figuring out that I only want to fill in this one region right here, not all the overlapping areas, and it's filling it with the color that I've selected. So now, I have all the outer petals colored. I now want to fill all the inner petals with a little bit of a darker green color. So I'm going to hit the Right Arrow on my keyboard just once to move over to a little bit of a darker shade or brighter shade of green.

I'm not going to do the same for the inner petals right here. I'm just simply clicking, moving my cursor over, so that I now have all of these smaller petals now filled with the green color that I want to use. At this point, I've actually successfully built my object and I've colored it as well, but I really don't want to see all these black outlines or strokes applied to these shapes. So in the Tools panel, I'm going to switch to my regular Selection tool. From the Control panel up over here, I'm going to click on the stroke indicator and set the stroke to None.

Now I'll simply come to my artboard and click on a blank area to deselect everything. At this point, I've successfully created this flower icon that we're going to be using for the logo. In our next step, we're going to add some text to complete our logo. But at this point, you should really have a good idea on how to draw and create graphics inside of Illustrator.

Show transcript

This video is part of

Image for Illustrator CS5 Essential Training
Illustrator CS5 Essential Training

126 video lessons · 81259 viewers

Mordy Golding
Author

 
Expand all | Collapse all
  1. 3m 35s
    1. Welcome
      1m 18s
    2. What is Illustrator CS5?
      1m 46s
    3. Using the exercise files
      31s
  2. 12m 37s
    1. What are vector graphics?
      6m 3s
    2. Path and appearance
      3m 42s
    3. Stacking
      2m 52s
  3. 32m 6s
    1. The Welcome screen
      2m 23s
    2. Creating files for print
      6m 7s
    3. Creating files for the screen
      2m 55s
    4. Using prebuilt templates
      2m 40s
    5. Adding XMP metadata
      4m 18s
    6. Exploring the panels
      6m 33s
    7. Using the Control panel
      3m 11s
    8. Using workspaces
      3m 59s
  4. 43m 44s
    1. Navigating within a document
      9m 15s
    2. Using rulers and guides
      7m 26s
    3. Using grids
      3m 6s
    4. Using the bounding box
      3m 37s
    5. Using Smart Guides
      5m 56s
    6. The Hide Edges command
      3m 22s
    7. Various preview modes
      3m 47s
    8. Creating custom views
      4m 3s
    9. Locking and hiding artwork
      3m 12s
  5. 28m 46s
    1. Using the basic selection tools
      8m 50s
    2. Using the Magic Wand tool
      5m 22s
    3. Using the Lasso tool
      2m 28s
    4. Selecting objects by attribute or type
      3m 37s
    5. Saving and reusing selections
      2m 15s
    6. Selecting artwork beneath other objects
      2m 13s
    7. Exploring selection preferences
      4m 1s
  6. 1h 16m
    1. The importance of modifier keys
      1m 52s
    2. Drawing closed path primitives
      11m 38s
    3. Drawing open path primitives
      5m 47s
    4. Understanding anchor points
      3m 43s
    5. Drawing straight paths with the Pen tool
      7m 37s
    6. Drawing curved paths with the Pen tool
      9m 47s
    7. Drawing freeform paths with the Pencil tool
      5m 33s
    8. Smoothing and erasing paths
      3m 8s
    9. Editing anchor points
      7m 21s
    10. Joining and averaging paths
      10m 9s
    11. Simplifying paths
      4m 55s
    12. Using Offset Path
      2m 17s
    13. Cleaning up errant paths
      2m 32s
  7. 48m 26s
    1. The Draw Inside and Draw Behind modes
      7m 34s
    2. Creating compound paths
      5m 56s
    3. Creating compound shapes
      8m 0s
    4. Using the Shape Builder tool
      10m 28s
    5. Using Pathfinder functions
      8m 6s
    6. Splitting an object into a grid
      1m 16s
    7. Using the Blob Brush and Eraser tools
      7m 6s
  8. 49m 5s
    1. Creating point text
      4m 2s
    2. Creating area text
      8m 13s
    3. Applying basic character settings
      7m 44s
    4. Applying basic paragraph settings
      4m 28s
    5. Creating text threads
      8m 25s
    6. Setting text along an open path
      6m 29s
    7. Setting text along a closed path
      6m 24s
    8. Converting text into paths
      3m 20s
  9. 18m 55s
    1. Create a logo mark
      11m 26s
    2. Add type to your logo
      7m 29s
  10. 42m 42s
    1. Using the Appearance panel
      8m 21s
    2. Targeting object attributes
      4m 42s
    3. Adding multiple attributes
      4m 25s
    4. Applying Live Effects
      5m 18s
    5. Expanding appearances
      4m 42s
    6. Appearance panel settings
      4m 33s
    7. Copying appearances
      4m 51s
    8. Saving appearances as graphic styles
      5m 50s
  11. 34m 0s
    1. Applying color to artwork
      5m 57s
    2. Creating process and global process swatches
      8m 54s
    3. Creating spot color swatches
      3m 19s
    4. Loading PANTONE and other custom color libraries
      4m 49s
    5. Organizing colors with Swatch Groups
      3m 31s
    6. Finding color suggestions with the Color Guide panel
      4m 24s
    7. Loading the Color Guide with user-defined colors
      3m 6s
  12. 50m 23s
    1. Creating gradients with the Gradient panel
      8m 12s
    2. Modifying gradients with the Gradient Annotator
      4m 37s
    3. Applying and manipulating pattern fills
      5m 33s
    4. Defining your own custom pattern fills
      9m 13s
    5. Applying basic stroke settings
      5m 22s
    6. Creating strokes with dashed lines
      3m 41s
    7. Adding arrowheads to strokes
      2m 45s
    8. Creating variable-width strokes
      4m 35s
    9. Working with width profiles
      2m 36s
    10. Turning strokes into filled paths
      3m 49s
  13. 32m 46s
    1. Creating and editing groups
      8m 18s
    2. Adding attributes to groups
      12m 17s
    3. The importance of using layers
      5m 9s
    4. Using and "reading" the Layers panel
      7m 2s
  14. 12m 13s
    1. Creating and using multiple artboards
      7m 52s
    2. Modifying artboards with the Artboards panel
      2m 2s
    3. Copy and paste options with Artboards
      2m 19s
  15. 31m 10s
    1. Moving and copying artwork
      3m 55s
    2. Scaling or resizing artwork
      6m 47s
    3. Rotating artwork
      2m 44s
    4. Reflecting and skewing artwork
      2m 34s
    5. Using the Free Transform tool
      2m 15s
    6. Repeating transformations
      3m 39s
    7. Performing individual transforms across multiple objects
      2m 10s
    8. Aligning objects and groups precisely
      4m 27s
    9. Distributing objects and spaces between objects
      2m 39s
  16. 35m 40s
    1. Placing pixel-based content into Illustrator
      5m 14s
    2. Managing images with the Links panel
      4m 49s
    3. Converting pixels to paths with Live Trace
      8m 44s
    4. Making Live Trace adjustments
      6m 9s
    5. Controlling colors in Live Trace
      6m 4s
    6. Using Photoshop and Live Trace together
      4m 40s
  17. 14m 42s
    1. Managing repeating artwork with symbols
      4m 38s
    2. Modifying and replacing symbol instances
      3m 8s
    3. Using the Symbol Sprayer tool
      6m 56s
  18. 16m 57s
    1. Cropping photographs
      1m 59s
    2. Clipping artwork with masks
      3m 22s
    3. Clipping the contents of a layer
      3m 31s
    4. Defining masks with soft edges
      8m 5s
  19. 26m 2s
    1. Defining a perspective grid
      7m 48s
    2. Drawing artwork in perspective
      8m 46s
    3. Moving flat art onto the perspective grid
      9m 28s
  20. 25m 8s
    1. Printing your Illustrator document
      3m 26s
    2. Saving your Illustrator document
      6m 39s
    3. Creating PDF files for clients and printers
      7m 30s
    4. Exporting Illustrator files for use in Microsoft Office
      1m 4s
    5. Exporting Illustrator files for use in Photoshop
      2m 31s
    6. Exporting artwork for use on the web
      3m 3s
    7. Exporting high-resolution raster files
      55s
  21. 2m 18s
    1. Additional Illustrator learning resources
      1m 36s
    2. Goodbye
      42s

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