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Designing a Logo
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Considering trends


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Designing a Logo

with Nigel French

Video: Considering trends

So, I'm sure I don't need to remind you at this point in the course of these videos, but we are working on logo for Deep Green, a garden design company. When I began this assignment, I started messing around with some ideas and I found myself being drown to these swirly things. This is essentially a piece of Clip Art. I mean it's somebody that has created these, made it available on the Adobe Exchange website in the Illustrator section and I have discussed that in an earlier video. But I found myself drawn to these and messing around with them and I thought, well, yeah, that looks pretty good and I was liking the direction this was going in. And then walking around town the next day, I started too see swirls everywhere and my point here is that logos like everything else are subject to fashion and it seems like at the moment, swirls are really in fashion. I wasn't really aware of that until I unconsciously almost started working with them and then having done that, it seemed like they were everywhere.

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Designing a Logo
2h 57m Intermediate Sep 17, 2008

Viewers: in countries Watching now:

A great logo is often basic, composed only of essential parts, but simple is not always easy. Designer Nigel French distills over a decade of professional design and teaching experience in Designing a Logo. He discusses the principles and techniques of what makes a logo work, and explains type-only designs, type treatments, and logo symbols in depth. He also explores how to work with clients on defining job parameters and selecting a final design, as well as how to prepare the logo for print and web publication. Nigel demonstrates each of these techniques in the course of designing a new logo for a real client, so viewers can either follow along or apply the techniques to their own work. Exercise files accompany the course.

Topics include:
  • Choosing the right typeface
  • Exploring transparency, warped type, and other treatments
  • Working with line, shape, and imagery in a logo symbol
  • Considering current trends in logo design
  • Fine-tuning a design after client selection
  • Drawing up usage guidelines
Subjects:
Design Logo Design Print Design Projects Design Skills
Software:
Illustrator InDesign
Author:
Nigel French

Considering trends

So, I'm sure I don't need to remind you at this point in the course of these videos, but we are working on logo for Deep Green, a garden design company. When I began this assignment, I started messing around with some ideas and I found myself being drown to these swirly things. This is essentially a piece of Clip Art. I mean it's somebody that has created these, made it available on the Adobe Exchange website in the Illustrator section and I have discussed that in an earlier video. But I found myself drawn to these and messing around with them and I thought, well, yeah, that looks pretty good and I was liking the direction this was going in. And then walking around town the next day, I started too see swirls everywhere and my point here is that logos like everything else are subject to fashion and it seems like at the moment, swirls are really in fashion. I wasn't really aware of that until I unconsciously almost started working with them and then having done that, it seemed like they were everywhere.

That has turned me off a bit. It turned me off because I thought well, is my logo, if I go with this design, is it going to be a victim of fashion? Are these swirls are going to have 2008 stamped all over them? I mean we can't really evaluate that from this current perspective, but I think the swirls for me transforms from being that song on the radio that I heard the first few times and really liked to being that rather irritating song just that just kept getting played over and over again. No disrespect to the swirls, who in some ways are a victim of their own success, but I'm now being aware of how common these are, I'm a little bit wary about using them.

My point being here that just beware of anything that is perhaps a little bit too trendy and may end up looking very dated very quickly.

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