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What makes a good magazine cover? Author Nigel French examines the design of magazine covers, dissecting the cover and explaining the purpose of the different components that make up the whole design. He then covers the design process from start to finish in Adobe InDesign, going on to show alternative workflows that exclusively use Photoshop and Illustrator. Each workflow shows you how to place and scale your image, position the masthead, add cover text, and package the end result as a print-ready PDF.
In this movie I am going to use Adobe Bridge to help choose my cover image. Bridge is especially a useful tool for evaluating images. Using Bridge, we can evaluate images, both technically and aesthetically. Here I am in Bridge, and I am in the Essentials workspace, and here I can change the size of my thumbnails, and if I click on any of these images, I can evaluate the dimensions of the images using the Metadata panel, most importantly the image's dimensions in pixels.
If I switch to the Filmstrip workspace so I have a nice big Preview window and moving into the Preview window, I can click with my magnifier and then move this magnifier or Loop around the image to evaluate its detail. To dismiss the Loop, I simply click inside it. Switching back now to the Essentials workspace, a photo shoot will likely yield several images that are very similar, as is the case with this group before right here, and we can use Bridge to stack these images, and thereafter we can expand and contract this stack as necessary.
To do this with a shortcut, Command+Right arrow to expand, or Ctrl+Right arrow to expand, Command+Left arrow to contract, or Ctrl+Left arrow to contract. We can also do that from the menu right there, and if I wanted to un-stack them, then I would choose this command. Based upon how I feel about these images, I can give them star ratings, and I can do this either from the Label menu or by using the keyboard shortcut, Command+1 will be 1 star, Command+2 a 2 star, et cetera.
Having done that, I can then filter my view using the Filter panel. Alternatively--or in addition--I can filter on various other criteria, such as the Orientation. So if I only want to see the portrait orientation images, I just put a check mark next to that. The magazine cover is a mirror. Our job as designers is to make sure it reflects the right face to the right audience. It's hard to overestimate the importance of the eyes. Here I am going to press the spacebar so that we can see my selected image in full screen mode.
People respond to most images where the model has wide opened pupils and is engaged with the camera. So there are just a few simple techniques using Bridge to evaluate a folder full of potential cover images.
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