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Join illustrative designer Von Glitschka as he deconstructs the creative process to teach you how to develop and create precise vector graphics. The course begins with an overview of his methodology for design and drawing—analog methods that are vital to digital workflows. Next, discover how to prepare yourself and your client for the project by defining the scope and expectations early on. With the creative brief ready and ideation explored, Von jumps into sketching, refining, and creating vector graphics through simple build methods. He continues to art direct the work and conducts digital and physical presentations of the final designs. The last chapter includes some workflow enhancements designed to save you time and conserve your creative energy for future projects.
Whatever vector build method you use to create your illustrative design you'll want to continually art direct yourself along the way as you create it. Pay attention to the details. How do your graphic shapes interact with one another? What negative spaces are they forming? Zoom in on critical areas and adjust your anchor points and Bezier curve handles. This will improve the form of your vector shapes and ensure precise quality. Making these types of micro improvements at each stage of the creative process will help you refine and improve your design's readability.
But the most important thing you can do to art direct yourself, is to take the time to set a project aside. Don't look at it for at least a half hour, a day is even better. Then later, with fresh eyes, approach your project, critique it, analyze the details in the design, look at the shapes you've created, and more than likely you'll discover additional areas you can improve on. This is the only way to improve and train your designer eye.
I'd like too say that life is far too short for bad art. So take the time to art direct yourself properly. Be your own worst critic and you'll leave less room for someone else to art direct it for you.
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