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All right gang, welcome to the next project file here for real. It goes by the name One-page poem.ai found inside the 08_type folder. And this file is so named because it's the exact same poem we saw in the previous project file, except that I have laid it out on a single page. And this document marks the transition from our discussion of 20th century formatting attribute things like Size and Leading and Kerning and Tracking that have worked the way I have shown you since, pretty much since late 80s, when QuarkXPress refined the way tracking was measured. We are now going to transition to the world of 21st century formatting attributes, things that for the most part have come to us with the advent of OpenType technology and modern Adobe applications. And I should say most of the formatting that we are going to be looking at is only available to us in Adobe apps, things like Photoshop and Illustrator and InDesign and so forth.
But before we go into the amazing world of formatting attributes, I want to tell you a very simple story how to get to the Bullet character. And notice right there, I'm going to zoom in on this portion of the document, notice that filled circle right there that's levitating a little bit above the baseline. That is the Bullet character. I'm sure you are familiar with it. However, big question, how do you get to it? Now some applications allow you to apply Bullets automatically, things like InDesign for example, but Illustrator does not. You have to enter your Bullets manually into Illustrator and regardless of what design application you are using, you as a designer should know how to get to the Bullet. And I'm emphasizing this. This is actually one of those just plain and simple things but most people don't know it. Most people don't know how to get to that character because it is actually quite hard to find, it's very mysterious character.
Now if you already know how to get to the Bullet, by all means go to the next exercise, because that's all we are doing for the rest of this exercise. Now here I'm on the PC and this is a strictly a PC thing for now by the way. You Macintosh people just sit tight and watch. It is actually kind of funny to watch. So regardless of which platform you are using. So what I'm going to show you is something that you PC users definitely want to know about whether you are using Windows XP or Windows Vista, you have available to you this wonderfully useful utility called Character Map that Macintosh people frankly just don't have.
So I'm going to hit my Start button and there is the Character Map utility in my Start menu. Now for you it's not going to be pin to the Start menu. Let me show you how to do that. Go to All Programs, go to Accessories right here, go to System Tools and then right there is Character Map. And then what you would do is you would right-click on it so that you don't ever have to do that again and choose Pin to Start menu and in my case, it says Unpin from Start menu because it's already pinned. All right, but I already have the Character Map utility running. I'm going to escape out of there and go back to Illustrator, actually Alt+Tab over to Character Map, there it is. And what the Character Map does is it allows you to choose a font. So in my case, I have chosen Adobe Caslon Pro, which is alphabetized by the letter A in the case of this utility. So it's up at the top list and the reason I'm choosing Adobe Caslon Pro is because that's the font I'm using in the background here.
Now I have got the Bullet selected and the Character Map by the way shows you every single different wacky character that's available to your font. So just a moment ago, I had the Bullet selected, now how do we get back to it? Well, that's just the thing. It's really hard to find in this list. There are so many thousands of characters available in this long, long interminable list that just seems to go on forever and ever and ever down here to these characters. Anytime you see a box with an X to it that means there is no character at this location. But if you slide to the top of the list, which you normally do, you will see the normal every day average American letters, really the western alphabet of course. And if you continue to click your way down then you will Eastern European variations and you will find your way down to eventually other alphabets, Hebrew, Arabic, stuff like that. You will even get to some very unusual languages, some very colorful stuff down here. This is Ethiopian.
You want to keep going down however through all these very truly spectacular and wonderful and weird different alphabets and finally it's very easy to pass it up. You are going to come to the quote characters like double quotes and so on. You will come to the dagger right there, next toward to that is the double dagger or diesis and these are different forms of asterisks. And then you will come to the Bullet. And then what you could do is you can double click on that item, add it to this little Characters to copy and then select it. And then of course, well now, that deselected it, whatever, and then you copy it and then you go to the other application and you paste it.
Now you don't really need that for Illustrator because Illustrator has the thing called Glyphs palette but I want to show this to you. In case, you are working in Photoshop or some other application that doesn't have a Glyphs palette that you can still get to this guy, but that's a lot of work. What I want to show you is how to do it from the keyboard. Notice down here at the bottom of the list and this is available for any of your special characters that you are able to locate inside the Character Map utility. It's going to tell you not only down here in the bottom left corner, it's going to tell you the Unicode character which in our case is 2022 and it's a Bullet, so it confirms that it's a Bullet character. In case, we hope we are hopeless or lost here. And over here we are going to see that the Keystroke is Alt+0149 and I want to show you what that means. But notice you will see that down in the lower right corner of the Character Map palette and you can use that information inside of your other application.
All right, let's go back to Illustrator and let me show you how to make a Bullet. I'm going to zoom out here a little bit. I'm going to double click right next to the Bullet there so we can add another Bullet. Now you Macintosh people, who I have been ignoring for so long here, I want to tell you how to get to the Bullet because it's much easier. It's at least much easier to get to it from the keyboard, it's much harder to find it if you don't have a Glyphs palette because the Mac doesn't have Character Map. But all you have to do is press Option+ 8 and you would get the Bullet character like so. And I'm just going to go ahead and scroll over to the right a little bit using my scroll wheel with Ctrl key down. That would be Command key down on the Mac. So Option+8 for you Macintosh people, you PC people you got to do that Alt+0149 thing.
Now Macintosh people, you can check out if you want to. There is no reason for you to stick around any longer unless you just want to notice some weird things about the PC. So here is how you do it. This is something that once you have learned, once you have know that this is the way you get to special characters on the PC, it's something that you can take with you for the rest of your life. You have got a keypad around the right hand side of your keyboard and it's topped off in the upper left corner, it's topped off by Num Lock key. You need to make sure Num Lock is on, meaning that you are going to be able to get to numbers from the numerical keypad because otherwise it's going to be arrows and Home key and that kind of stuff.
So Num Lock needs to be on. You should have some method for being able to track that on your keyboard, experiment, it's different for every keyboard but it is there. All right, once you have established that Num Lock is on, I'm sorry I even have to mention Num Lock to you as a designer but its leftover vestige from the DOS days. Anyway, press and hold the Alt key and keep that key down and then you dial in sequentially on the numeric keypad, has to be on the keypad, not on the number keys at the top of the keyboard. You dial in sequentially 0149 and then you release the Alt key. So, once again, that's press and hold Alt+0149. So not altogether sequentially. Then release Alt and that's when you get the Bullet character.
So it's weird but there is other ones too. It's like, for example, Alt+0169 will get you the copyright character. So there is all kinds of different ones that you can look into if you are so inclined and sort of write them down and keep track of them, the characters that you use, on a regular basis. All right, anyway I'm going to get rid of those guys, so I'm going to just Backspace those extra Bullets there. Press the Escape key and we will go ahead and zoom out in order to take in more of the document at a time. All right, so notice over here in Layers palette we have Final text right there and we have Raw text. Final text is what we are going for. I want you to turn that off and then turn on the Raw text layer. That's where we are starting. So quite a few changes that we are going to make to this document using our Advanced Formatting options here inside Illustrator CS4 starting in the next exercise.
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