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Designing a Magazine Cover
Illustration by John Hersey

Adding cover lines


From:

Designing a Magazine Cover

with Nigel French

Video: Adding cover lines

The cover lines are for an enticement to what's inside the magazine, and in an increasingly competitive marketplace, it's become common to surround the cover model with as many cover lines as will fit, giving the impression of a magazine brimming over with exciting content. So I'm in the cover_inprogress4 document, and on the Pasteboard we have a text file. That is the cover lines. Now, your cover lines should be short and they should be to the point. The wording of your cover lines is essential, finding the right tone for the magazine and the right length to fit the available space. It needs to be very carefully considered.
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  1. 1m 57s
    1. Welcome
      36s
    2. Using the exercise files
      35s
    3. Looking at the history of magazine covers
      46s
  2. 8m 27s
    1. Understanding what makes a good magazine cover
      1m 47s
    2. Deciding between photography and illustration
      1m 6s
    3. Understanding the parts of a magazine cover
      5m 34s
  3. 21m 7s
    1. Choosing a cover image
      3m 0s
    2. Understanding the technical requirements
      4m 32s
    3. Cropping the cover image
      2m 0s
    4. Working with color and tonal adjustments
      3m 50s
    5. Retouching the cover image
      7m 45s
  4. 48m 8s
    1. Setting up the cover document
      3m 17s
    2. Placing and positioning the masthead
      4m 5s
    3. Positioning, scaling, and cropping the cover image
      3m 57s
    4. Combining the cover image and the masthead
      4m 28s
    5. Creating a color palette
      8m 47s
    6. Adding cover lines
      4m 28s
    7. Using paragraph styles with cover lines
      5m 32s
    8. Refining cover lines
      4m 54s
    9. Including additional elements
      8m 40s
  5. 15m 30s
    1. Creating a preflight profile
      3m 52s
    2. Making a print-ready PDF
      9m 24s
    3. Packaging and archiving the project
      2m 14s
  6. 34m 16s
    1. Setting up the Photoshop document
      6m 19s
    2. Placing and scaling the cover image in Photoshop
      3m 11s
    3. Combining the image and the masthead in Photoshop
      5m 49s
    4. Working with text in Photoshop
      9m 33s
    5. Creating a peeling sticker in Photoshop
      6m 16s
    6. Preparing for print in Photoshop
      3m 8s
  7. 35m 7s
    1. Setting up the Illustrator document
      4m 35s
    2. Placing, scaling, and cropping the cover image in Illustrator
      3m 30s
    3. Combining the cover image and the masthead in Illustrator
      3m 5s
    4. Adding more cover lines in Illustrator
      9m 41s
    5. Adding cover items in Illustrator
      9m 32s
    6. Preparing for print in Illustrator
      4m 44s
  8. 1m 11s
    1. Goodbye and next steps
      1m 11s

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Designing a Magazine Cover
2h 45m Intermediate Oct 08, 2012

Viewers: in countries Watching now:

What makes a good magazine cover? Author Nigel French examines the design of magazine covers, dissecting the cover and explaining the purpose of the different components that make up the whole design. He then covers the design process from start to finish in Adobe InDesign, going on to show alternative workflows that exclusively use Photoshop and Illustrator. Each workflow shows you how to place and scale your image, position the masthead, add cover text, and package the end result as a print-ready PDF.

Topics include:
  • The history of magazine covers
  • Choosing a cover image
  • Making color and tonal adjustments to the image
  • Placing and positioning the masthead
  • Positioning, scaling, and cropping the cover image
  • Creating a color palette
  • Adding cover text
  • Creating a peeling sticker effect
  • Preparing for print
Subjects:
Design Page Layout Projects Design Skills
Software:
Illustrator InDesign Photoshop
Author:
Nigel French

Adding cover lines

The cover lines are for an enticement to what's inside the magazine, and in an increasingly competitive marketplace, it's become common to surround the cover model with as many cover lines as will fit, giving the impression of a magazine brimming over with exciting content. So I'm in the cover_inprogress4 document, and on the Pasteboard we have a text file. That is the cover lines. Now, your cover lines should be short and they should be to the point. The wording of your cover lines is essential, finding the right tone for the magazine and the right length to fit the available space. It needs to be very carefully considered.

I'm going to concentrate here on the typographic choices, the typeface, its size, its color, its type style, and other attributes, like its letter spacing and its leading. So I'm going to zoom in here and select the text for what will be my main cover line. I'm then going to cut that from this text frame and click and drag to make a frame on my page. I'll turn on my hidden characters. I'm going to press Delete so that I bring the end of story marker back to that last line.

I would like these textframes to be on a separate layer, so before I go any further, I'm going to select them both. I'm going to create a new layer, move those elements to that new layer, rename the new layer cover lines, and then drag that up so that it is just below the guides layer. Now first and foremost, I am going to choose my typeface, so I'm going to use Myriad Pro for several reasons. One is that we have Myriad Pro in a variety of whites.

It comes installed with InDesign, so I know that if you are a premium subscriber and following along you also have this font, and it's also a very nice contemporary font that walks a line between being impactful and being contemporary and being modern all at the same time. I do want to use it in all uppercase so that we can make the type look as dense as possible and so that the space between the lines looks as consistent as possible without any descenders or ascenders.

I'm then going to adjust the relative sizes of these two bits of type, and that's all I'm concerned with really at the moment, their relative sizes. So I'll increase that first line, get that to about there, and then I'm going to select both lines. I would now like to apply some negative tracking to make the type a bit denser still so that it's now occupying less horizontal space, and I can now increase the size a little bit more.

And then I'm going to add in a line break right there. I'm going to adjust the leading, bringing those two lines close together. I want the leading to look consistent across these three lines, which I think it does. I am now going to fit my frame to my content. That didn't have quite the effect I wanted. I'm going to come and select all of that type. Definitely, I want to make sure that no hyphenation is happening. I'll add in a line break right there. I will fit the frame to the content again by double-clicking on the right-center handle, and I'm now going to stretch this out, or rather scale it up, holding down Command+Shift or Ctrl+Shift to make it occupy as much of that space as it can.

I need to adjust that so that we don't get the words overlapping too much of the image. Let's make that a little bit bigger, select that first paragraph, make that a little bigger, pull that down a fraction. So there is my first cover line. I've deliberately left it just in black for the time being. I now need to roll out that style, if you like, for the other cover lines, and that I will do in the next movie.

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