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Add type to your logo

From: Illustrator CS5 Essential Training

Video: Add type to your logo

So at this point we've created a really cool flower icon to use as a logo for our company. But now we need to add the name of the company, Hansel & Petal, to complete our logo. Now I want the text to actually appear on the right side of this icon. So I am going to hold down the Spacebar to activate my Hand tool. And I am simply going to click and drag while holding down the Spacebar just to reposition this over to the side. Next, I am going to go ahead now and choose my Type tool here. And I am going to be creating a point text object now.

Add type to your logo

So at this point we've created a really cool flower icon to use as a logo for our company. But now we need to add the name of the company, Hansel & Petal, to complete our logo. Now I want the text to actually appear on the right side of this icon. So I am going to hold down the Spacebar to activate my Hand tool. And I am simply going to click and drag while holding down the Spacebar just to reposition this over to the side. Next, I am going to go ahead now and choose my Type tool here. And I am going to be creating a point text object now.

So I am simply going to click once and release the mouse so that I get a blinking cursor. I could type in the name of the company. In this case here it's Hansel & Petal. So I'll type in Hansel. Now because of the design that I am going to using, I am actually not going to put a space in between these characters here. I want it to read as one long word. So I am going to hit an ampersand here, and then type in Petal for Hansel&Petal. And now I want to style this text. So I am going to switch now for a moment here to my Selection tool.

And then right here from Control panel, I am going to switch the font. And I'll maybe use something, like maybe Chaparral Pro is a nice typeface to use. I'll leave it set right now to the Regular style. And I'll change the point size here to 72 point. It's pretty big and it kind of runs off the screen now, but don't worry about that for now. I can actually press Command+Minus or Ctrl+Minus, to zoom out just a little bit so I could see more of this and kind of reposition this on my screen. But I'd like to make some adjustments to how the text actually appears.

You'll notice that the spaces between each of the characters are not necessarily even or the same. Many times when creating a logo, a designer needs to go in and adjust the kerning, or the amount of space that appears between each of the characters, to get a better look. I want to get a head start here with a setting that appears inside of the Character panel inside of Illustrator. A quick way to access to Character panel is to simply click on the word Character right here inside of the Control panel. The kerning is actually controlled by this setting right here where it says AV.

And I am going to click on this little pop up here and choose Optical. This is basically an automatic setting where Illustrator will go in and automatically distribute all the spaces between the characters so that they are somewhat similar from an optical perspective. However, I still may want to make small adjustments. For example right here the P and the e have a little bit of an extra space between them. And I might want to adjust that manually. So to do that I am going to switch now back to my Type tool. And I am going to click so that my cursor now appears blinking right in between the letters P and e. I am going to press and hold down the Option key on my keyboard or Alt on Windows.

And at the same time, I am also going to tap the left arrow. And notice that when I do that, it moved the e, t, a and l or basically anything after that cursor, kind of nudged it to the left. So now, I have less space that appears between the P and the e, and I am much happier with that result. Even though I wanted the Hansel&Petal to kind of read as one whole word, I do want add just a little bit more space around the ampersand. Now I didn't want full spaces. But what I could do is use kerning to just add a little bit extra space here.

So I am going to move my cursor right here between these two characters. Hold down my Option key but now hit the right arrow once or maybe even twice. Then I move my cursor right about over here, click, and then Option+Right Arrow about once right there. And now I have the extra space that I need on either side of that ampersand. Getting the kerning right is really important when setting text for logos. The main reason why is because you want logos to be easily recognizable and readable. So you want to make sure that just at a quick glance you can easily read and understand what that word is.

Now to make this logo fit just a little bit more nicely together with this flower, let's change the color of the text. I'll switch to my regular Selection tool. Notice that right now the text object is automatically selected. And since I am using the theme here of green colors, I am going to use just little bit of a darker green for this text. For that added touch I am also going to use a lighter color just for the ampersand itself. I could switch back to the Type tool to just select that one character. But here is a great shortcut. Since I have my Selection tool currently active and I know that I want to go ahead and make a text selection inside of that text object, I can just double click on the text object and Illustrator will automatically switch me from the Selection tool to the Type tool.

I can now click and drag to highlight just the ampersand itself and change its color by choosing a different color in the Swatches panel. So at this point I could switch back now to the regular Selection tool, deselect this, and I'll zoom out just a little bit here and reposition my artboard a little bit so I can assemble and position the final logo. I am going to press Command+A or Ctrl+A just to select everything and position them so they all fit now inside the page itself. I'll click on a blank area to deselect.

And we haven't learned about groups yet. But since I want to make it easy to go ahead now and select these different elements at any one time, I'm going to click and drag to marquee select all of the elements now inside of the flower itself. I am going to go to the Object menu and I am going to choose Group. This now gets treated as if it were one object whenever I select it, which makes it easier to move it around. Since the text is really one text object, it kind of acts as a group anyway. And I'm simply going to reposition this text now. Just about right over here where I want it to fall right about where the flower is.

I'll then press Command+A to select all the elements right here, basically the group and the text object. And I want to group these two together as well. I am going to press Command+G or Ctrl+G to basically create a group using the keyboard shortcut, instead of the menu command. And now I have completed my logo. I now have a single group that is made of a beautiful flower and some text. Remember to create that flower we started off by just creating some simple circles. We used the Shape Builder tool to both simultaneously color and combine those elements together in a way that we wanted to and then we simply added some text, put it in to position, and we are left with a beautiful logo that we can now use for artwork.

We are almost done here we just want to go ahead now and save this logo, so that we can easily use it. To do so, let's go to the File menu here. Let's choose Save. I am going to choose to place this on my desktop over here. And I am going to make sure that where it says Format I have my file saved as the Adobe Illustrator or native file format. I'm going to give it a name. I am going to call it Hansel_petal_logo. And I am going to click on the Save button, which brings up the Illustrator Options dialog box.

We are going to go through these options later on in our title. But for now I just want to make sure that I am saving this as a native Illustrator CS5 version, which it says right here. And I am going to click OK using the Default settings. At this point my logo was ready to be used just about anywhere. I could take this logo and I'll place it into InDesign into a layout. I could bring it to Photoshop. I could send it to Flash if I want to use it for a web design. And I can even bring it into Premiere Pro or After Effects if I'm working on a video project. In fact, this is one of the main reasons why many people choose to create their logos here inside of Illustrator.

Because once you create it here you can use that logo virtually anywhere else.

Show transcript

This video is part of

Image for Illustrator CS5 Essential Training
Illustrator CS5 Essential Training

126 video lessons · 81578 viewers

Mordy Golding
Author

 
Expand all | Collapse all
  1. 3m 35s
    1. Welcome
      1m 18s
    2. What is Illustrator CS5?
      1m 46s
    3. Using the exercise files
      31s
  2. 12m 37s
    1. What are vector graphics?
      6m 3s
    2. Path and appearance
      3m 42s
    3. Stacking
      2m 52s
  3. 32m 6s
    1. The Welcome screen
      2m 23s
    2. Creating files for print
      6m 7s
    3. Creating files for the screen
      2m 55s
    4. Using prebuilt templates
      2m 40s
    5. Adding XMP metadata
      4m 18s
    6. Exploring the panels
      6m 33s
    7. Using the Control panel
      3m 11s
    8. Using workspaces
      3m 59s
  4. 43m 44s
    1. Navigating within a document
      9m 15s
    2. Using rulers and guides
      7m 26s
    3. Using grids
      3m 6s
    4. Using the bounding box
      3m 37s
    5. Using Smart Guides
      5m 56s
    6. The Hide Edges command
      3m 22s
    7. Various preview modes
      3m 47s
    8. Creating custom views
      4m 3s
    9. Locking and hiding artwork
      3m 12s
  5. 28m 46s
    1. Using the basic selection tools
      8m 50s
    2. Using the Magic Wand tool
      5m 22s
    3. Using the Lasso tool
      2m 28s
    4. Selecting objects by attribute or type
      3m 37s
    5. Saving and reusing selections
      2m 15s
    6. Selecting artwork beneath other objects
      2m 13s
    7. Exploring selection preferences
      4m 1s
  6. 1h 16m
    1. The importance of modifier keys
      1m 52s
    2. Drawing closed path primitives
      11m 38s
    3. Drawing open path primitives
      5m 47s
    4. Understanding anchor points
      3m 43s
    5. Drawing straight paths with the Pen tool
      7m 37s
    6. Drawing curved paths with the Pen tool
      9m 47s
    7. Drawing freeform paths with the Pencil tool
      5m 33s
    8. Smoothing and erasing paths
      3m 8s
    9. Editing anchor points
      7m 21s
    10. Joining and averaging paths
      10m 9s
    11. Simplifying paths
      4m 55s
    12. Using Offset Path
      2m 17s
    13. Cleaning up errant paths
      2m 32s
  7. 48m 26s
    1. The Draw Inside and Draw Behind modes
      7m 34s
    2. Creating compound paths
      5m 56s
    3. Creating compound shapes
      8m 0s
    4. Using the Shape Builder tool
      10m 28s
    5. Using Pathfinder functions
      8m 6s
    6. Splitting an object into a grid
      1m 16s
    7. Using the Blob Brush and Eraser tools
      7m 6s
  8. 49m 5s
    1. Creating point text
      4m 2s
    2. Creating area text
      8m 13s
    3. Applying basic character settings
      7m 44s
    4. Applying basic paragraph settings
      4m 28s
    5. Creating text threads
      8m 25s
    6. Setting text along an open path
      6m 29s
    7. Setting text along a closed path
      6m 24s
    8. Converting text into paths
      3m 20s
  9. 18m 55s
    1. Create a logo mark
      11m 26s
    2. Add type to your logo
      7m 29s
  10. 42m 42s
    1. Using the Appearance panel
      8m 21s
    2. Targeting object attributes
      4m 42s
    3. Adding multiple attributes
      4m 25s
    4. Applying Live Effects
      5m 18s
    5. Expanding appearances
      4m 42s
    6. Appearance panel settings
      4m 33s
    7. Copying appearances
      4m 51s
    8. Saving appearances as graphic styles
      5m 50s
  11. 34m 0s
    1. Applying color to artwork
      5m 57s
    2. Creating process and global process swatches
      8m 54s
    3. Creating spot color swatches
      3m 19s
    4. Loading PANTONE and other custom color libraries
      4m 49s
    5. Organizing colors with Swatch Groups
      3m 31s
    6. Finding color suggestions with the Color Guide panel
      4m 24s
    7. Loading the Color Guide with user-defined colors
      3m 6s
  12. 50m 23s
    1. Creating gradients with the Gradient panel
      8m 12s
    2. Modifying gradients with the Gradient Annotator
      4m 37s
    3. Applying and manipulating pattern fills
      5m 33s
    4. Defining your own custom pattern fills
      9m 13s
    5. Applying basic stroke settings
      5m 22s
    6. Creating strokes with dashed lines
      3m 41s
    7. Adding arrowheads to strokes
      2m 45s
    8. Creating variable-width strokes
      4m 35s
    9. Working with width profiles
      2m 36s
    10. Turning strokes into filled paths
      3m 49s
  13. 32m 46s
    1. Creating and editing groups
      8m 18s
    2. Adding attributes to groups
      12m 17s
    3. The importance of using layers
      5m 9s
    4. Using and "reading" the Layers panel
      7m 2s
  14. 12m 13s
    1. Creating and using multiple artboards
      7m 52s
    2. Modifying artboards with the Artboards panel
      2m 2s
    3. Copy and paste options with Artboards
      2m 19s
  15. 31m 10s
    1. Moving and copying artwork
      3m 55s
    2. Scaling or resizing artwork
      6m 47s
    3. Rotating artwork
      2m 44s
    4. Reflecting and skewing artwork
      2m 34s
    5. Using the Free Transform tool
      2m 15s
    6. Repeating transformations
      3m 39s
    7. Performing individual transforms across multiple objects
      2m 10s
    8. Aligning objects and groups precisely
      4m 27s
    9. Distributing objects and spaces between objects
      2m 39s
  16. 35m 40s
    1. Placing pixel-based content into Illustrator
      5m 14s
    2. Managing images with the Links panel
      4m 49s
    3. Converting pixels to paths with Live Trace
      8m 44s
    4. Making Live Trace adjustments
      6m 9s
    5. Controlling colors in Live Trace
      6m 4s
    6. Using Photoshop and Live Trace together
      4m 40s
  17. 14m 42s
    1. Managing repeating artwork with symbols
      4m 38s
    2. Modifying and replacing symbol instances
      3m 8s
    3. Using the Symbol Sprayer tool
      6m 56s
  18. 16m 57s
    1. Cropping photographs
      1m 59s
    2. Clipping artwork with masks
      3m 22s
    3. Clipping the contents of a layer
      3m 31s
    4. Defining masks with soft edges
      8m 5s
  19. 26m 2s
    1. Defining a perspective grid
      7m 48s
    2. Drawing artwork in perspective
      8m 46s
    3. Moving flat art onto the perspective grid
      9m 28s
  20. 25m 8s
    1. Printing your Illustrator document
      3m 26s
    2. Saving your Illustrator document
      6m 39s
    3. Creating PDF files for clients and printers
      7m 30s
    4. Exporting Illustrator files for use in Microsoft Office
      1m 4s
    5. Exporting Illustrator files for use in Photoshop
      2m 31s
    6. Exporting artwork for use on the web
      3m 3s
    7. Exporting high-resolution raster files
      55s
  21. 2m 18s
    1. Additional Illustrator learning resources
      1m 36s
    2. Goodbye
      42s

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