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Improving SEO Using Accessibility Techniques
Illustration by Richard Downs

Improving SEO Using Accessibility Techniques

with Morten Rand-Hendriksen

Video: Welcome

Hello! My name is Morten Rand-Hendriksen and welcome to Improving SEO Using Accessibility Techniques. Traditionally, accessibility meant building websites that were accessible by everyone, including people with visual or other impairments, but with the introduction of a whole new range of devices, accessibility is now more important than ever. Building a website with accessibility in mind improves the findability and shareability of your website on search engines and social networks, and in this course, that's exactly what we'll do.
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  1. 3m 3s
    1. Welcome
      1m 4s
    2. Using the exercise files
      1m 59s
  2. 8m 16s
    1. Accessibility and SEO: A primer
      4m 58s
    2. Understanding the benefits of accessibility and SEO
      3m 18s
  3. 11m 26s
    1. Experiencing an inaccessible web site
      6m 4s
    2. Experiencing an accessible web site
      5m 22s
  4. 16m 28s
    1. Evaluating screen readers for Windows and Mac
      5m 56s
    2. Installing browser development tools
      4m 8s
    3. Pretending to be a screen reader
      6m 24s
  5. 7m 40s
    1. Installing SEO tools
      2m 30s
    2. Understanding how search engines search a page
      2m 45s
    3. Comparing sites that are SEO-friendly with ones that are SEO-unfriendly
      2m 25s
  6. 44m 6s
    1. Defining a language for a page
      5m 4s
    2. Defining meta headers for a page
      6m 10s
    3. Creating better semantic markup with HTML5
      3m 13s
    4. Using and hiding section headings
      4m 56s
    5. Creating content hierarchies with heading tags
      5m 29s
    6. Emphasizing content in paragraphs
      5m 36s
    7. Making accessible block quotes
      3m 22s
    8. Using some new HTML5 tags
      4m 47s
    9. Using ordered and unordered lists
      5m 29s
  7. 22m 17s
    1. Marking up links properly
      6m 48s
    2. Marking up images
      7m 23s
    3. Creating a proper image header with CSS
      8m 6s
  8. 32m 43s
    1. Creating an accessible menu with an unordered list
      6m 16s
    2. Creating and hiding nav headings and skip navigation links
      6m 59s
    3. Giving navigation links proper focus with style
      4m 39s
    4. Creating an accessible drop-down menu
      10m 46s
    5. Scrapping drop-down menus for better options
      4m 3s
  9. 3m 44s
    1. Next steps
      3m 44s

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Watch the Online Video Course Improving SEO Using Accessibility Techniques
2h 29m Intermediate Dec 06, 2011

Viewers: in countries Watching now:

This course focuses on two elements of web development: accessibility and search engine optimization (SEO), demonstrating why they are important and how they work. Author Morten Rand-Hendriksen also shows how good coding practices and modern web standards can make a site accessible and more visible to search engines and social networks.

Topics include:
  • Understanding the benefits of accessibility and SEO
  • Evaluating screen readers for Windows and Mac
  • Installing browser development tools
  • Comparing sites that are SEO-friendly and SEO-unfriendly
  • Defining a language for a page
  • Creating better semantic markup with HTML5
  • Marking up images and links properly
  • Creating an accessible menu with an unordered list
Subjects:
Business Web Accessibility SEO
Author:
Morten Rand-Hendriksen

Welcome

Hello! My name is Morten Rand-Hendriksen and welcome to Improving SEO Using Accessibility Techniques. Traditionally, accessibility meant building websites that were accessible by everyone, including people with visual or other impairments, but with the introduction of a whole new range of devices, accessibility is now more important than ever. Building a website with accessibility in mind improves the findability and shareability of your website on search engines and social networks, and in this course, that's exactly what we'll do.

We'll start by working on the page header to provide accurate and descriptive information to browsers, search engines, and social networks. We'll look at proper markup when it comes to links, images and, lists, and we'll build accessible menus-- both single level menus and drop-down menus. Accessibility and SEO can be a powerful duo. It's time to harness that power. So let's get started with Improving SEO Using Accessibility Techniques.

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