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Using video chats and hangouts strategically

From: Google+ for Business (2012)

Video: Using video chats and hangouts strategically

We looked at hangouts in a previous chapter, now I want to reiterate that video is one of the most compelling ways that we can use Google+ as a marketing tool. And as I shared in a previous course I did for lynda.com called Online Marketing Fundamentals, I clarified the true meaning of marketing, and the true meaning of marketing is maximizing relationships. And video chat is as close as we can get to live when we are on the World Wide Web, and there's video options when we are using the Google+ page. Of course, like we looked at earlier we can go ahead and post videos.

Using video chats and hangouts strategically

We looked at hangouts in a previous chapter, now I want to reiterate that video is one of the most compelling ways that we can use Google+ as a marketing tool. And as I shared in a previous course I did for lynda.com called Online Marketing Fundamentals, I clarified the true meaning of marketing, and the true meaning of marketing is maximizing relationships. And video chat is as close as we can get to live when we are on the World Wide Web, and there's video options when we are using the Google+ page. Of course, like we looked at earlier we can go ahead and post videos.

But what I also want to talk about is using hangouts or video chats strategically as a way to brand, to build, and to boost business. And hangouts give you the option to be available live to the people in your circles when they're online allowing you to have real-time conversations. And some of you may use your Google+ Hangouts to chat with employees or with customers. But what it will let you think about is ways to maybe schedule your chats. So what I'm going to do here is go to About, and let's say you want to have a weekly chat or weekly hangout.

What you can include here is you can say, We host weekly Google+ hangouts to answer questions every Wednesday at 11am-- let's do Central Standard Time. So I'm going to go ahead and hit Save, and so now we have that here. So that's an option that you can go ahead and do, and if you're going to be available for hangouts also what you can do is promote it here.

So what you can say is and so you can post things like this, and you can post it to the folks following you, you can post it specifically to circles, or you can make it public, and whatever you want to do. I'm going to go ahead and make it specific to the circles, and you can go ahead and share things, you can share things the day before, the week before, 10 minutes before just a few ideas for you as well. And what you can also do is if you want to start a hangout is you can also enable these hangouts to be recorded, and you can broadcast them live and record them as YouTube videos. So here I'm waving at you hello, hello.

And so if I wanted to save this for anywhere what I can do is go through the verification process and set up my Google+ page strategically so that I'm using video chat, and I'm recording some of the live hangouts on YouTube. So what's happening is I'm hosting them, and I can start storing them on my YouTube page, and I can also start to post them here as videos. So just some strategic ideas that you can use to talk about things on your About page, encourage interaction, and keep the conversation alive on your Google+ page.

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Google+ for Business (2012)

40 video lessons · 13812 viewers

Lorrie Thomas Ross
Author

 
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  1. 1m 25s
    1. Welcome
      1m 5s
    2. Using the exercise files
      20s
  2. 4m 10s
    1. Why use Google+ Pages?
      4m 10s
  3. 23m 20s
    1. Creating a Google+ profile
      7m 45s
    2. Adding contacts to circles
      3m 46s
    3. Gathering the graphics for your business page
      2m 19s
    4. Creating a business page
      9m 30s
  4. 17m 42s
    1. Customizing the business name and introduction
      6m 10s
    2. Customizing the tagline
      1m 2s
    3. Adding photos
      2m 6s
    4. Customizing Google+ Page settings
      4m 32s
    5. Adding page managers
      3m 52s
  5. 33m 28s
    1. Starting the conversation
      8m 32s
    2. Connecting your web site
      6m 53s
    3. Sharing on the web
      6m 56s
    4. Using Google+ Direct Connect
      51s
    5. Starting hangouts
      6m 29s
    6. Utilizing the +1 button
      3m 47s
  6. 22m 56s
    1. Optimizing the profile and cover photos
      4m 45s
    2. Linking to blog posts
      3m 21s
    3. Writing a compelling About page
      4m 17s
    4. Uploading videos to the profile page
      3m 12s
    5. Sharing links
      5m 2s
    6. Updating contact information
      2m 19s
  7. 25m 58s
    1. Making your profile visible
      6m 2s
    2. Using circles strategically
      5m 30s
    3. Integrating Google+ into your overall marketing strategy with links and AdWords
      2m 38s
    4. Using video chats and hangouts strategically
      2m 54s
    5. Using Events strategically
      3m 23s
    6. Deleting photos and posts
      2m 10s
    7. Connecting with Google+ circles through Gmail
      1m 13s
    8. Encouraging conversations with Contacts
      2m 8s
  8. 8m 38s
    1. Understanding how to measure success
      1m 4s
    2. Using Google Analytics to benchmark
      3m 17s
    3. Understanding quantitative and qualitative measurement
      4m 17s
  9. 11m 9s
    1. When in doubt, Google it
      2m 44s
    2. Changing your profile
      4m 5s
    3. Deleting your profile
      3m 4s
    4. Getting help
      1m 16s
  10. 48s
    1. Goodbye
      48s

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