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In this course, author Lorrie Thomas Ross teaches you how to use Google+ to effectively promote a business. Discover how to set up an account for a business or client, and add company information, post photos and video, create compelling copy to market products or services, and improve your reach with contacts. Find smart ways to leverage the power of Google+ circles, blogging, and video sharing to make a real and lasting connection with an audience. This course also shows you ways to improve market visibility and open an online dialogue about your business.
We have included a Google+ for Business checklist exercise file that all lynda.com members can download and use to follow along with this course. We are going to be applying these practices to a fictional company called No Obstacles Sport. As you are creating your own Google+ for Business account, be sure to keep your own organization in mind.
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