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Using circles strategically

From: Google+ for Business

Video: Using circles strategically

So we have a Google+ business page as a way to build visibility that we just looked at, but also as a way to connect and communicate with the right people, and this is where the circles come in, and here is where you get to Google+ circles. If for any reason you don't see this in your left-hand navigation, and right now I'm clicked on the home page tab. You can always hit More and sometimes the circles are under there. I'm going to go ahead and hit Circles and here's how it works. You can create circles with people who are following you, customers, VIPs, the Team members was a circle I had created previously.

Using circles strategically

So we have a Google+ business page as a way to build visibility that we just looked at, but also as a way to connect and communicate with the right people, and this is where the circles come in, and here is where you get to Google+ circles. If for any reason you don't see this in your left-hand navigation, and right now I'm clicked on the home page tab. You can always hit More and sometimes the circles are under there. I'm going to go ahead and hit Circles and here's how it works. You can create circles with people who are following you, customers, VIPs, the Team members was a circle I had created previously.

And what you can do is you can see who you have in your circles already, and right now for the No Obstacles Sport Google+ page, there are five people who are following the page, which is actually funny. Jaryl Leonard the CEO is not following the page yet. So we'll go ahead and add her as a follower shortly. But here's how it works. You have folks that you are connecting with that you can also manage them and put them in certain categories. So in this particular case everyone who's following No Obstacles Sport is going to get dragged and dropped into this category.

We'll make sure that's in there. Fantastic! Okay. So I'm going to back to this and so right now, we have the Following, and let's say Shea is one of No Obstacles Sport's customers, and we know that from the Customer Relationship Management files. I can go ahead and add her here as a customer and she might not just be a customer. She might also be a VIP, and you see how I'm dragging and dropping folks in here, and I'm managing different groups. This allows you to take your messaging on your posts with Google+ and really laser target them in ways that are truly meaningful and matter and hopefully will pay for your social media management.

So what I'm going to do is click under Following. Now if you for any reason you ever want to delete anyone, let's say I'd like to delete Lorri Thomas Ross. I can go ahead and delete her out of my circles, and you can also create your own circle. So let's say I want to create a circle, we can call it Running Customers. And let's say that you want to deliver messages to them specific to their interest. You can go ahead and you can add people, and I also know for a fact that Akee is a team member at No Obstacles Sport so I may choose to put her in a circle where she's not just a customer, but she's also someone who is one of the employees, and I want to engage with her. I'm going to just do a sample here.

I'm going to search for Mark LaCie, and Mark LaCie is someone I'm going to try to add as a team member. And what you'll see here is that even though I'm adding him I'm going to back to the Team members, you'll see he's not appearing in the circle and here's why. Mark LaCie is not yet following the No Obstacles Sport page. So until he's following the page he is not someone that I can manage. So what you'll do is you'll spend a lot of time in the, who you have in circles, and you'll be able to connect that way.

One other way to connect with circles is I'm going to go ahead and go to Jaryl Leonard's account here, and I'm going to go to Pages, and I am actually going to search here at the top. So what I'm going to do here is I'm going to do a search for the No Obstacles Sport page, and I'm logged in now as Jaryl Leonard and even though I am the manager of the page I have not followed the page yet. So I'm going to go ahead and follow the page.

So as a person, and as a professional I have actually created the page here so I followed it. One last note, when you create your own circles people do not see what circles that you have put them in. So let's say you put them in best friends or ex-boyfriends or whatever it is people will not see that. So just note that the circles are your own way to manage communications, and it's just a strategic feature, and you can create different circles for friends, business partners, and more.

The name of the game is thinking not about the names of your circles so they truly count, and you're going to create buckets or circles for the folks that you're going to send relevant messages to, kind of think of it like a backyard barbecue. You wouldn't necessarily have the same conversation with someone you just met versus someone that you know are on a little more intimate basis. So when you create these select circles you have the option to push your messages out to folks that count. And posts can be public. So I'm going to go back here under the home page tab, and if I want to share what's new, I have public, but I can also send messages to my circles, and you'll see here now I have my followers, and let's say I only want to send a message out to my followers.

I can be really specific about who I'm sending messages to, and I can say, new yoga line coming out... stay tuned!, and I can go ahead and post that. Think of circles as an easy way to manage your Google+ communications. You share things with folks just like you would in real life, but online. It's another way to converse, collaborate, and share content. The way we communicate personally and professionally can impact how we do business.

Google+ helps to streamline this with circles.

Show transcript

This video is part of

Image for Google+ for Business
Google+ for Business

40 video lessons · 12628 viewers

Lorrie Thomas Ross
Author

 
Expand all | Collapse all
  1. 1m 25s
    1. Welcome
      1m 5s
    2. Using the exercise files
      20s
  2. 4m 10s
    1. Why use Google+ Pages?
      4m 10s
  3. 23m 20s
    1. Creating a Google+ profile
      7m 45s
    2. Adding contacts to circles
      3m 46s
    3. Gathering the graphics for your business page
      2m 19s
    4. Creating a business page
      9m 30s
  4. 17m 42s
    1. Customizing the business name and introduction
      6m 10s
    2. Customizing the tagline
      1m 2s
    3. Adding photos
      2m 6s
    4. Customizing Google+ Page settings
      4m 32s
    5. Adding page managers
      3m 52s
  5. 33m 28s
    1. Starting the conversation
      8m 32s
    2. Connecting your web site
      6m 53s
    3. Sharing on the web
      6m 56s
    4. Using Google+ Direct Connect
      51s
    5. Starting hangouts
      6m 29s
    6. Utilizing the +1 button
      3m 47s
  6. 22m 56s
    1. Optimizing the profile and cover photos
      4m 45s
    2. Linking to blog posts
      3m 21s
    3. Writing a compelling About page
      4m 17s
    4. Uploading videos to the profile page
      3m 12s
    5. Sharing links
      5m 2s
    6. Updating contact information
      2m 19s
  7. 25m 58s
    1. Making your profile visible
      6m 2s
    2. Using circles strategically
      5m 30s
    3. Integrating Google+ into your overall marketing strategy with links and AdWords
      2m 38s
    4. Using video chats and hangouts strategically
      2m 54s
    5. Using Events strategically
      3m 23s
    6. Deleting photos and posts
      2m 10s
    7. Connecting with Google+ circles through Gmail
      1m 13s
    8. Encouraging conversations with Contacts
      2m 8s
  8. 8m 38s
    1. Understanding how to measure success
      1m 4s
    2. Using Google Analytics to benchmark
      3m 17s
    3. Understanding quantitative and qualitative measurement
      4m 17s
  9. 11m 9s
    1. When in doubt, Google it
      2m 44s
    2. Changing your profile
      4m 5s
    3. Deleting your profile
      3m 4s
    4. Getting help
      1m 16s
  10. 48s
    1. Goodbye
      48s

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